Julia Balogun

Professor of Strategic Management, Cass Business School

Julia joined the Faculty of Management at Cass Business School in 2003. Prior to joining Cass she was a senior lecturer in strategic management at Cranfield School of Management. Her research interests centre generally on strategy development, strategic change and strategic transformation. Her current research is more specifically concerned with investigating strategizing as a distributed organisational activity, through a focus on activities such as strategic planning, strategic change and radical organisational restructuring. She has a particular interest in how large corporations transform themselves in the face of declining performance to both retain and regain competitive advantage through the development of new strategic capabilities. Increasingly she is working with organisations concerned about how this is achieved through integrated European operations.

In her teaching and consultancy, Julia specialises in the management of strategic change, with a focus on linking the formulation of strategy through to the implementation of associated cultural and organisational changes. She regularly works with executives on issues to do with strategy and change in their organisations, and has developed and directed many programmes on delivering strategic change.

Julia utilises her previous consultancy experience to work collaboratively with organisations in a way that enables the co-production and advancement of practitioner and theoretical knowledge about change. In addition to publishing widely in the area of strategy and strategic change, Julia is a member of the editorial boards of many top international academic journals. However, she also uses her research to inform practice through practitioner books and journals. Her book, Exploring Strategic Change, is in its third edition.

Prior to joining Cranfield, Julia was a senior consultant in the financial services consultancy division of Coopers & Lybrand (now PriceWaterhouseCoopers).