Social Selling, where Sales meets Social Media

Social selling is not a mysterious “snake oil” that one needs to be wary of. It is also not a magic bullet that instantly erases obstacles in the sales cycle. Instead it is a knowable, repeatable process that requires investment, Read More…

The new CEO

What if I told you your company has a new CEO? And there is more…..he is passionate and very active, he is a brand ambassador and is empowered with knowledge! Does it ring a bell?….  Source: www.shutterstock.com ..well let me tell Read More…

Is Your Marketing Moving At The Speed of Digital?

Cariona Neary is a consultant in Marketing Strategy and works with organisations to improve customer engagement and retention using both digital and traditional marketing channels.  Cariona teaches on the IMI Diploma in Management.  Is Your Marketing Moving At The Speed Read More…

IMI Scholarship Winner Siobhan Olofsson

Siobhan Olofsson of the Hanly Centre, our IMI Diploma in Marketing Strategy with Digital Marketing Scholar for 2011-12, describes her experience thus far on the programme: I have been participating on the Diploma in Strategic Marketing and Strategic Online Marketing Read More…