Can HR add value to the Customer Experience?

The customer experience (CX) has become the new corporate battleground as organisations try to differentiate themselves from their competitors, increase profits and achieve a long term sustainable competitive advantage. Copyright SBP2016 There is no question that today’s customers are more Read More…

Do you treat your data as an Asset?

When I ask the question how data driven is your organisation, I invariably get back a positive answer because of course everybody uses data in their work. However, if I ask the question do you treat data as an asset, Read More…

Forget Account Management!

Customer accounts must be developed not just managed. Occasional internal account reviews and customer questionnaires are not enough to stop your competitors poaching your customers. Indeed, the best account management in the world won’t be enough to keep and grow Read More…

Only in the foothills of currency danger

Economic growth expectations have been revised sharply downwards since the UK voted to exit the European Union. The asset manager Fulcrum has revised its 2017 British growth forecast down by 1.7% and for the eurozone down by 0.6% of GDP. Read More…

Social Selling, where Sales meets Social Media

Social selling is not a mysterious “snake oil” that one needs to be wary of. It is also not a magic bullet that instantly erases obstacles in the sales cycle. Instead it is a knowable, repeatable process that requires investment, Read More…

Is analytics blinding businesses?

It is hard to ignore the exponential growth in the digitisation of data and the advancement in analytical tools/techniques to exploit this growth. Early adopters have shown the possibility of real benefits in adopting these techniques but in parallel there has Read More…

The Experience in the Room with Gordon Maxwell

Our Experience in the Room series continues with Gordon Maxwell, Engineering Manager at Medtronic and a past participant of the Henley MBA. He highlights his personal and professional development through this MBA at IMI.   Source: www.i-l-m.com What is your career background? Having obtained degrees in Science, Education Read More…