IMI Diploma in Digital Business

Programme Enquiry

Please leave this field empty.

The IMI Diploma in Digital Business will give you the ability to digitise and innovate your existing business, it will enable you to harness the power of Social Media and also permit you to make informed investment in Digital Business.

“By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world comes into being – the world of digital business.”

(adapted from Accenture Technology Vision 2015, Martin Gill, Forrester Research 2014, Mc Donald & Rowsell-Jones, Gartner Inc)

Key Themes

dig behive

Who This Programme Is For

  • If you are interested in digital transformation, digital innovation, developing sustainable digital relationships with consumers and if you want to be proactive in developing successful innovative solutions.
  • If you embrace the “digital future” and require expertise to help with understanding new and emerging digital business models.
  • If you are responsible for driving innovation initiatives within an organisation.
  • If your role requires you to learn about digital threats within cyber security.
  • If you want to learn how to better understand customers and partners towards developing “disruptive” customer experiences.
  • If you require expertise on how to successfully interact with other stakeholders in an omni-channel environment.
  • If you want to learn how to successfully utilise and integrate social networks and social media as part of your organisation’s innovation and sales and marketing strategies.
  • If you want to learn how to effectively evaluate digital business initiatives.

 

Pathway Options

MSc in Digital Business 

Participants who complete an IMI Diploma in Digital Business have the option to complete the IMI Diploma in Digital Business Part 2 and gain the specialised qualification of MSc in Digital Business.

msc-in-digital-business-pathway-graphic

 

 Masters in Business Practice

msc-in-business-practice-pathway-graphic

  • Duration: 18 Days
  • Location: Dublin
  • Next Programme: 17.05.2017
  • Modules: 6
Fee Pricing Image

IMI Diploma in Digital Business

  Corporate Member
  SME
Non-Member
 €8,390
€9,190
€9,990

 

Next programme start dates: 

Part 1 (Dublin)
Module 1: 17-19 May 2017
Module 2: 14-16 June 2017
Module 3: 6-8 Sep 2017
Module 4: 4-6 Oct 2017
Module 5: 8-10 Nov 2017
Module 6: 6-8 Dec 2017

Part 2 (Dublin)
Please contact our programme advisors for dates.

Programme Outcomes

On successful completion of part one of this programme participants should be able to:

  • Utilise social networks and media towards maximising business value.
  • Design and implement a process for facilitating the creation and commercialisation of digital innovations in their organisation.
  • Identify the key strengths of international Digital Business exemplars and apply same to their organisational/industry setting.
  • Apply open innovation and crowd-sourcing techniques and discuss how these techniques can be of benefit to their organisation.
  • Critique how analytics can be utilised as part of their organisation’s sales and marketing campaign.
Programme Content

There are three themes to the this programme.

Theme 1 – The Mobile, Social & Collaborative Web

Objective: 

Provides participants with the ability to create and capture business value by leveraging established and emerging web and mobile technological trends.

Participants Will:

  • Explore technological, social, legal and economic characteristics of established and emerging web and mobile technological trends, such as social media, social networking and collaboration platforms.
  • Examine value drivers, commercial opportunities and business cases for exploiting these trends/phenomena.
  • Critique challenges, best practices and critical factors for successful exploitation of these trends / phenomena.

 Theme 2 – Digital Product Development & Commercialisation

Objective: 

To provide participants with techniques to drive and evaluate innovation initiatives within an organisation.

Participants Will:

  • Focus on agile digital product development and on using innovative user-centred design processes to move from idea to invoice.
  • Gain an appreciation of innovation, emerging business models and trends in a digital world increasingly witnessing the confluence of social, local and mobile forces.
  • Become familiar with the agile manifesto and the impact that an agile mind-set can have on organisational thinking. User-centred approaches to digital product design are presented. Guided by agile development methods, participants use a toolbox of design tools to tackle different challenges and to move ideas forward to market.

Theme 3 – Digital Sales, Customer Experience Management & Trust

Objective: 

To equip participants with the tools one needs to assess their organization’s omni-channel strategy, identify areas of improvement, maximise customer experience and build and maintain trust in a digital environment.

Participants Will:

  • Gain insight on how the elements of an omni-channel sales strategy can bring customers to you.
  • Develop social media KPI’s to maximise business return on investment and social media.
  • Develop an omni-channel customer experience management strategy.
  • Critique how social media monitoring and data analysis can be used to improve sales and product development activities.
  • Design a cyber security framework.
  • Appreciate how to create trust in online environments.
Programme Features

Participants who have completed IMI Diploma in Digital Business Part 1 have three options in their journey to achieving a Masters.

Option 1: Complete Part 2 of Digital Business and gain the specialised qualification of MSc in Digital Business.

Option 2: Complete a second IMI Diploma (choice excludes Digital Business Part 2) and an additional Business Research Project to gain an MSc in Business Practice qualification.

Option 3: Complete a second and third IMI Diploma (choice excludes Digital Business Part 2) and RIA and gain an MBS in Business Practice qualification.

 

It must be noted that Digital Business Part 1 can be taken as the second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.

Payment Options

For 2017, the IMI offers promotional rates* and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2017 intake of IMI Diplomas. We offer all our IMI Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email programmeadvisors@imi.ie.

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance before the start of your fourth module.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see www.revenue.ie for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

Reflective Integrated Assignment

Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of Diploma three.

For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email programmeadvisors@imi.ie.

 

*Pricing subject to change

Just 3 Steps to a Master of Business

The Master of Business is based around a framework of fifteen IMI Diploma Programmes and BRP.

By completing any two IMI Diplomas and a Business Research Project or three IMI Diplomas and a Reflective Integrated Assignment within a five year timeframe, you will earn 95 credits and will be conferred the title ‘MSc or MBS in Business Practice’.

The IMI Master of Business Framework is validated and awarded by University College Cork – National University of Ireland, Cork.

Participants who have completed IMI Diploma in Digital Business Part 1 have three options in their journey to achieving a Masters.

imi_diploma_in_governance_and_compliance_2017_page_7

How does it work?

Option 1: Complete Part 2 of Digital Business and gain the specialised qualification of MSc in Digital Business.
Option 2: Complete a second IMI Diploma (choice excludes Digital Business Part 2) and an additional Business Research Project to gain an MSc in Business Practice qualification.
Option 3: Complete a second and third IMI Diploma (choice excludes Digital Business Part 2) and RIA and gain an MBS in Business Practice qualification.
It must be noted that Digital Business Part 1 can be taken as the second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.

Timeframe

A key feature of the IMI Master of Business (MoB) Framework is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the Masters. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years.

The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI Masters of Business Framework is driven by an intensely practical, action learning philosophy. Throughout the programme, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefits from your participation.

Who is eligible?

Participants are required to provide evidence of relevant work-based learning at a management level and / or should hold a
relevant academic qualification at primary degree level.

To clarify your status or to find out more- contact programmeadvisors@imi.ie or Freephone 1800 22 33 88.

Participants are required to provide evidence of relevant workbased learning at a management level and / or should hold a relevant academic qualification at primary degree level.

Successful participants will be awarded the IMI Diploma in Digital Business. This qualification will be accredited and validated by University College Cork – National University of Ireland, Cork and will be academically equivalent to a Postgraduate Certificate (Level 9) Minor Award on the National Framework of Qualifications.

On successful completion of IMI Diploma in Digital Business Part 2, participants will be awarded the MSc in Digital Business. This is accredited by University College Cork at (Level 9) on the National Framework of Qualifications.

Alternatively, after Part 1, participants can choose to exist the MSc in Digital Business pathway and follow MSc. in Business Practice pathway or MBS in Business Practice pathway as outlined on next page.

Part 1 (Dublin)

Module 1: 17-19 May 2017
Module 2: 14-16 June 2017
Module 3: 6-8 Sep 2017
Module 4: 4-6 Oct 2017
Module 5: 8-10 Nov 2017
Module 6: 6-8 Dec 2017

Part 2 (Dublin)
Please contact our programme advisors for dates.

Download Digital Brochure