Mini MBA

Programme Director

David Darcy, IMI Senior Specialist
Tel: (01) 207-8520
Email: david.darcy@imi.ie

Contributors include

• Dermot Duff, IMI Senior Specialist
• Fabio Grassi, IMI Specialist
• Siobhan McAleer, IMI Senor Specialist
• Brian McIvor, IMI Associate Faculty
• Thomas Stone, IMI Associate Faculty
• Jonathan Westrup, IMI Senior Specialist

The programme enables you to:

• Build upon your key management skills and experiences
• Develop a broad framework of knowledge for making informed business decisions on issues affecting your organisation 
• Network with like minded peers 
• Apply new knowledge & skills through a new strategic initiative in your organisation

The programme covers four key themes:

Strategy Formulation

• The strategy roadmap
• Vision and mission, getting beyond buzzwords 
• Making SWOT meaningful
• Analysing the macro environment 
• Assessing the competitive landscape
• Resource-based strategy 
• Identifying core competencies
• Understanding value-chain analysis 
• Generic strategic alternatives
• Strategy innovation

Strategic Leadership & Strategy Implementation

• Why change efforts can fail 
• Personal reactions to change
• Managing the change process 
• Why people resist change
• Understanding yourself
• Understanding others 
• Bringing people with you
• From planning to action
• Performance management 
• Measuring progress

Finance

• Understanding key financial tools
• Balance sheet 
• Profit and loss accounts
• Cash flow statements
• Ratio analysis 
• Key metrics and indicators
• Finance in practice 
• Financial management through growth
• Spotting the signs of overtrading 
• Budgets as management tools

Marketing

• Creating value through marketing 
• Strategic marketing planning
• Developing a market proposition 
• Marketing strategies - identifying options
• Segmentation and targeting 
• Positioning
• Corporate and functional strategic tools
• Customer relationships

'The mini MBA provided a real world based insight into organisational Strategy and how it is supported by Finance and Marketing and executed by effective Leadership. The course was well structured and delivered by professional, experienced and highly knowledgeable practitioners in their fields. Overall it was a very informative, interesting and worthwhile piece of learning and the participants also learned much from each other both in terms of wider industry experiences and personal insights'.

Denis Rodgers, Business Analysis Practice Lead, Delphi Technologies

"I would highly recommend this course to anyone who wants to get a broad view of the learnings of an MBA but who through work or family commitments cannot give the time to take up a full or part time course. The group which undertook the course was varied with almost everyone having people management and budget responsibilities, so the learnings from the group from other industries were interesting.

From a personal point of view Simon's day on leadership was a very enjoyable day and also the strategic day were the ones that I got the most out of. While it is always important to always learn more about accounts and marketing.  There is a lot of information thrown at you over the five days but overall a very positive experience".

Tadhg P O'Malley, Senior Sales Manager, Pharmaceutical Products Division , Abbot Laboratories Ireland Ltd.

November 23, 24, 25, 26 & 27 2009