Siobhan McAleer discusses IMI's Diploma in Marketing Strategy with Digital Marketing.
Talk to our programme advisors today and see how IMI can transform the way you and your business works.
Email: programmeadvisors@imi.ie
As a strategic business function, marketing is perhaps more important than ever. Without a well designed and properly executed marketing strategy, organisations cannot hope to survive in the face of intense competition and shifting market dynamics. Geared at experienced managers with significant marketing responsibility, this programme is designed to equip modern marketers with the tools and strategies they can take back and implement within their own organisations.
| Fee (Corporate Member) | Fee (Non Member) |
|---|---|
| €7,690 | €9,950 |
Email us today at programmeadvisors@imi.ie
Next programme start dates: 26, 27, 28 November 2013
Module 1; 26, 27, 28 November 2013
Module 2; 17, 18, 19 December 2013
Module 3; 21, 22, 23 January 2014
Module 4; 18, 19, 20 February 2014
Module 5; 11, 12, 13 March 2014
Module 6; 08, 09, 10 April 2014
The diploma is designed around five core subject areas:
As a strategic business function, marketing is perhaps more important than ever. Without a well designed and properly executed marketing strategy, organisations cannot hope to survive in the face of intense competition and shifting market dynamics. Geared at experienced managers with significant marketing responsibility, this programme is designed to equip modern marketers with the tools and strategies they can take back and implement within their own organisations.
Strategic thinking, decision making ability and analytical skills are crucial to the success of marketing your organisation.
The emphasis is on the practical application of marketing strategies and the ability to identify, analyse and decide on the best options.
The SABRE (Strategic Allocation of Business Resources) business simulation which is used in executive education programmes world-wide simulates a real life competitive environment which immerses participants in a dynamic business situation. Given the complexity of strategic planning, the simulation offers a unique learning experience that cannot be gained using more traditional educational methods.
Programme director - Siobhan McAleer, IMI Senior Specialist.
Contributors include:
The IMI’s Master of Business (MoB) is an innovatively designed lifelong framework tailored to accelerate your professional development in a uniquely flexible manner. The MoB allows you to combine ‘credit’ for completing certain IMI courses and ultimately earn an internationally recognised, nationally accredited Master of Business qualification.
The Diploma in Strategic Marketing with Digital Marketing is part of the MoB framework, together with the following Diplomas:
In order be conferred with a Master of Business qualification, you must:
These steps can be completed as quickly as three years, or up to five years – whichever suits your personal, work and learning needs best.
Joining this programme is an investment in your professional development and in the strategic capability of your organisation. At the end of the programme you will be able to:
A degree and/or a professional marketing qualification (MMII Grad or equivalent) and significant marketing accountability. Those without formal qualifications but significant experience will be considered on a case-by-case basis. Admission by application.
Successful participants will be awarded the IMI Diploma in Marketing Strategy with digital marketing.
This qualification is accredited and awarded by University College Cork - National University of Ireland, Cork.
The IMI Diploma in Marketing Strategy with Digital Marketing is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications.
By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification.
Email us today at programmeadvisors@imi.ie
Next programme start dates: 26, 27, 28 November 2013
Module 1; 26, 27, 28 November 2013
Module 2; 17, 18, 19 December 2013
Module 3; 21, 22, 23 January 2014
Module 4; 18, 19, 20 February 2014
Module 5; 11, 12, 13 March 2014
Module 6; 08, 09, 10 April 2014
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