IMI Diploma in Data Business Part 2

Programme Enquiry

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This Executive Education programme is appropriate for professionals requiring expertise in business intelligence and data business.

The programme is designed for professionals who have a role in transforming the existing information supply chain of their business or being a change agent in developing a new data business.

Professionals who have technical experience and want to develop a more business/holistic view of data strategy and non-technical professionals who need to have a strategic understanding to manage data and collaborate with the data analysts.

‘This Diploma will be characterised by a unique classroom dynamic that will bring together both technical and non-technical managers to jointly analyse Data Business strategies and map out new ways of doing business.’

Dr Phil Nolan
IMI Executive Chairman




  • Duration: 18 Days
  • Location: Cork
  • Next Programme: Spring 2015
  • Modules: 9
Programme Cost








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Next programme start date: Spring 2015, Cork





Part 2 of the course allows you to explore advanced techniques and topics in the domain of Data Analysis, Data Management and Organisational Agility.

You can proceed towards obtaining an MSc. in Data Business by completing Part 3 of the programme in which you will undertake a Data Business Research Project and apply the skills you have learned in the course.

Programme Content

Advanced Data Business Analysis
To introduce the research technique of econometrics. The overriding emphasis is on developing the skills needed to apply econometric techniques, understanding the issues that arise and taking appropriate action.

Business Agility
To provide participants with an understanding of how to leverage data/information to enable organisations respond to rapidly changing business needs/environments in a reliable manner.

Advanced Enterprise Data Management
To provide participants with a grounding in big data analytics technology and tools, management and governance practices, and business intelligence tools in organisational decision making.

Learning Objectives
  • Identify how to make their business more agile and reliable by analysing key datasets within their business
  • Use advanced mathematical techniques on key datasets to gain organisational insight.
  • Develop an advanced enterprise data strategy and demonstrate an ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations.
  • Evaluate the use and implementation of new data management and analysis technologies (e.g. Big Data)
  • Demonstrate an ability to work individually as well as in groups with participants from different organisational cultures in order to solve data business problems in an agile fashion as well as manage data business innovative projects.
Payment Options

For 2014, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2014 intake of IMI Diplomas. We offer all our Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance by January 13th 2015. There is no interest charged for choosing this payment option. Terms and conditions apply.

Loan Packages

Short term loan packages are now available to facilitate payment for MoB programmes. Eligibility for these loans will be determined by our financial partner.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

For more information on IMI pricing, financing options and MoB Corporate Partnership
contact the team at 1800 22 33 88 or email

Just 3 Steps to a Master of Business

The Master of Business is based around a framework of eleven IMI Diploma Programmes.

By completing any two IMI Diplomas and a Business Research Project within a five year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred the title ‘Master of Business’. The Master of Business and its constituent IMI Diplomas are accredited and awarded by University College Cork – National University of Ireland, Cork.

Master of Business Degree diagram

How does it work?

  • Step 1: Successfully complete any one of the suite of eleven IMI Diploma programmes.
  • Step 2: Successfully complete a second IMI Diploma of your choosing.*
  • Step 3: Successfully complete the IMI Business Research Project.

…And you’re there!


A key feature of the Master of Business (MoB) is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three MoB steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the MoB.

Therefore, depending on your preference, you can complete the MoB in two years, or within up to five years.

The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI’s MoB is driven by an intensely practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation.

Who is eligible?

If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2008, you may be considered eligible to proceed directly to the second stage of the MoB.

To clarify your status or to find out more contact or ring 1800 22 33 88.

A candidate’s suitability for the programme will be determined by a combination of their academic qualifications and/or relevant professional experience. A primary degree from a recognised third level institution (NFQ level 8) will typically be required with at least 3 years relevant industry experience, however prior workplace learning will be recognised where applicants do not meet the academic requirement.

A minimum of at least 5 years relevant experience at an appropriate managerial level is the requirement where the degree is not in the appropriate area (Information Systems/Information Technology) or if the candidate does not hold a primary degree (level 8, honours). This experience may come from a general business or organisational background, involving information technology or experience in data management.

Candidates will be expected to have shown managerial or supervisory skills in managing organisational resources. Each proposed candidate will be considered on a case-by-case basis by the Programme Directors, who will interview applicants in person or by phone.

If you are unsure of your proficiency in data analysis, an online tutorial can be completed prior to the programme. This is self assessed and will have 2 aims (1) give you confidence in your existing knowledge (2) add to your knowledge base. Some of the content will be developed further on the programme.

Successful participants will be awarded the IMI Diploma in Data Business Part 2 (subject to accreditation)

This qualification is accredited and awarded by University College Cork – National University of Ireland, Cork.

The IMI Diploma in Data Business is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications.

By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification.

Details of the IMI’s full range of post-graduate Diploma programmes are available under the ‘Three Steps to a Master of Business Award’ section of the ‘Programme Content’ tab.


Next programme start date: Spring 2015, Cork


IMI programme leaders for Data Business


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