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From the classroom

Dr Mary Hogan discusses the Henley MBA programme.

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Siobhan McAleer

Siobhan McAleer
Title:
Senior Management Specialist
Expertise:
Marketing & Sales Management

Having worked for a year in San Francisco in a business development role for Tyrone Crystal, Siobhan spent five years developing new markets in Australasia for Valpar Industrial Ltd, an export-award winning manufacturer of beverage-dispensing equipment.

Immediately prior to joining IMI, she spent eight years with Glanbia plc. She established a sales and marketing office in France developing new markets for the food ingredients division and also held a position in key account management in Glanbia UK. She also has expertise in e-business applications in the food industry.

Her areas of interest include:

  • Business growth strategies
  • International negotiation
  • E-commerce and models of e-business
  • International market-entry strategies
  • Channel management
  • Key account management

Siobhan is a member of the UK Institute of Marketing.