Changing buyer behaviour, an increased amount of competition in the marketplace, greater access to new and niche destinations, increased customer expectations, currency fluctuation – the Irish tourist operator must have a global eye with local expertise. For tourist managers, from those working in hotels to tour operators and destination marketers, understanding this changing environment and having a definitive plan for the future will be vital.
This programme has been designed to allow tourism managers to begin adjusting their business strategy to meet future needs, tailor the experiences they offer to match prevailing trends, and focus their marketing activity to create a competitive advantage for their tourism business.
In order to address the challenges posed by these uncertainties, organisations require executives with real leadership and managerial competencies. General and Functional Managers are the critical people to create strategies that will lead their business in this new uncertain environment, and take advantage of the possibilities that their competitors ignore.
The first of its kind and specifically tailor-made for the Irish market, the Hospitality and Tourism Strategic Management Programme will give senior level managers in the tourism industry a grounding in strategy, sales, technology, marketing, finance and leadership. Participants will leave the course with a concrete, strategic plan for their business.
On completion of the programme, participants will:
- Have a strategic vision and direction for their tourism business
- Understand their personal leadership style
- Articulate a clear value proposition and a strategic sales and marketing position for their business
- Develop an implementation plan to respond to key issues faced by the organisation
- Have a well thought out and very competitive strategy implemented
- Possess the competencies to develop robust financial plans to fund the growth of their business
Who the programme is for
Mid-senior level general managers and functional managers with decision-making capacity looking to acquire the competencies they need to lead their organisation through this changing environment.
04 December 2018
Register your interest
General Managers and Functional Managers who meet the criteria for application are encouraged to register their interest by completing the form on the right. By completing this form you will receive an overview brochure detailing the course content and application information on how to apply directly with Fáilte Ireland. Our programme advisors will be in touch by phone to ensure a smooth process and you may be contacted by IMI about future activities and promotions.
To apply directly with Fáilte Ireland for the programme, please click here and fill out the questionnaire.