McKinsey have published their 3rd issue of the year. Highlights include an article from McKinsey’s Boston office Director Tom French titled ‘We’re All Marketers Now’. The article discusses how firms can adapt to the current environment of pervasive marketing to differentiate their brand.
Also featured is an interview with University of Chicago Professor Richard Thaler titled ‘Nudging the World Toward Smarter Public Policy’. Professor Thaler discusses his consulting role for the UK Government in using behavioural economics to influence government decision-making.
You can read the full issue by clicking here. Of course you’ll need your IMI Library username and password to access the articles. If you haven’t yet registered with us please complete the short form located here.