CPD 1: Blogging for Business Value – April 16th 2014

CPD 1: Blogging for Business Value - April 16th 2014

The event is now BOOKED OUT and registration has closed.

This year’s series of CPD Workshops for Managers kicks off on Wednesday April 16th, 2014 with a session on Blogging for Business Value led by IMI’s Fabio Grassi and Eva Maguire.

While most of us may be reading blogs on a regular basis, many of us have yet to dip our toe in the water and actually write one. But increasingly businesses and individuals are recognising that blogging is a great way to increase your online visibility, drive traffic to your website and engage with your customers – to name but a few of the benefits!

This workshop will give you the tools you need to write your next (or first) blog post and to use blogging and other social media to grow your network and profile.

The session will cover:

  • The key formula for a successful blog post
  • Developing an online professional voice that is comfortable for you
  • Finding a great theme and turning that theme into a blog post

Every attendee should leave with a first stage concept for a blog post of their own.

Date: 16th April 2014

Time: Registration from 8.00am | Workshop 8.30 – 10.00am

Venue: IMI Conference Centre, Sandyford, Dublin 16

Fee: IMI Corporate & Personal Members – Complimentary
IMI Alumni – €25 (payable in advance by credit card)

Registration:  Please use the Event Registration form above to register for this event.

Please note that registration will close at 5pm on Thursday April 10th.



Aimed at mid to senior level managers, our quarterly CPD Workshops and Management Digests are designed to ensure you and your team are constantly refreshing and enhancing your management and leadership knowhow. Facilitated by IMI Faculty, our CPD Workshops focus on live Best Practice Management themes. A companion quarterly digest from the IMI Knowledge Centre, highlights the latest management thinking on the theme of the day in an accessible format and ensures you are always up to date with new ideas.

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Eva Maguire is Head of Design & Innovation at IMI, a team of program designers and customer relationship managers that use industry insight and innovative learning methods and technology to create client solutions and experiences.  Her expertise is in strategic planning, research and innovation management.

Fabio Grassi is Executive Learning Director at IMI. He is a specialist in the development of team performance, collaboration and motivation.  His approach involves the facilitation of tailored workshops aimed at the achievement of specific business outcomes. He is passionate about the development of ethical leadership through executive coaching.

Irish Management Institute,
Sandyford, Dublin 16,

Event Registration

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