Growing Key Accounts
Learn the strategies, skills and techniques to retain and grow important customers.
In Brief
Programme Date:
Duration: 
Seniority: 
Non-member fee: Member fee: Ignite, inspire and influence your organisation.
It is no longer enough to simply manage your clients’ accounts; they need to be developed and grown. Unless you are continuously adding value, developing the relationship and innovating in terms of delivery, there is every chance that your clients will be poached by competitors.
This Programme is for you if:
You are an executive who wants to grow your customers, or are tasked with responsibilities for customer service, satisfaction and/or experience. Particularly suitable for companies who are looking to either start a Key Account Management strategy, or want to enhance their existing one.
You will:
- Learn how to improve your customer retention rate while we supply all the tools necessary to develop and grow your key customers. If you are just starting a key account strategy, this programme will also give you all the knowledge you need to succeed in applying effective strategies to your top accounts.
- Identify and deliver strategies that increase future revenue, produce sustained profitable growth and ultimately bring value to shareholders.
- Set goals for increasing profitability by growing and retaining your customer base, learn to continuously innovate to bring value to your key accounts, and benchmark your processes against global best practice.
What to Expect:
This 3-day programme will be delivered over 3 consecutive days, online in IMI’s virtual learning environment.
IMI faculty and coaches engage their virtual classrooms in various live, dynamic interactions including:
- Live facilitated workshops and webinars.
- An interactive learning experience supplemented with digital tools.
- Learning and networking through breakout rooms with your peers.
Contact us
For more information or to receive a call from our team, get in touch today.