IMI Diploma in International Business Development

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“Export-led growth requires a whole of enterprise approach. This includes the need for enterprises to embrace innovation, enhance productivity, and improve competitiveness – critical factors for international growth”.

Forfás. Making it happen – Growing Enterprise for Ireland.

IMI has developed this programme for those executives who are looking to develop international business competencies in their companies, in order to exploit opportunities in existing and emerging markets. With Brexit fast approaching, it has never been more imperative to develop international business plans, particularly for export led organisations.

Taking a “whole of enterprise approach”, the IMI Diploma in International Business Development will help to develop international business capabilities in not just your sales and marketing department but across all the functions of your organisation.

Who This Programme Is For

Professionals from Irish export-focused SMEs, Irish multinationals and affiliates of foreign multinationals based in Ireland, either in the manufacturing or internationally traded services sectors, who wish to develop their competencies in international business, particularly global management and international marketing, in order to enhance their current capabilities to manage across multiple jurisdictions or to grow their businesses in the dynamic global marketplace.


Pathway Options

 Masters in Business Practice


  • Duration: 18 Days
  • Location: IMI Campus
  • Next Programme: 04 November 2019
  • Modules: 6
Fee Pricing Image


  Corporate Member


Next Programme Start Dates: Dublin

Module 1: 04, 05 & 06 November 2019

Moduel 2: 02, 03 & 04 December 2019

Module 3: 06, 07 & 08 January 2020

Moduel 4: 03, 04 & 05 February 2020

Module 5: 04, 05 & 06 March 2020

Moduel 6: 30 & 31 March, 01 April 2020





Programme Impact

Graduating participants will be able to:

  • Participate effectively in the global strategic management process in his/her organisation, including global strategy analysis, development and implementation.
  • Ascertain the cultural and communication challenges of international business to devise an appropriate organisational response and build individual cultural agility.
  • Critically analyse the customer’s buying process and deploy the appropriate marketing and sales response for market penetration, through the development of strong negotiation and partnering skills.
  • Critically evaluate the current sales pipeline process and recommend the optimum approach for market penetration, which will involve the building of relationship management skills.
  • Develop skills to effectively manage cross cultural virtual teams and the transfer of knowledge between organisational entities in different countries.
  • Build self awareness in their ability to manage in an international business environment, both internally in their organisation and externally as an international business professional and to also develop their professional and managerial capabilities.
  • Enhance awareness of the global business environment in order to identify opportunities to optimise existing operations and team development strategies to generate a competitive advantage for the firm.
  • Leverage the global business environment to develop distinctive competencies and a sustainable competitive advantage in innovation and knowledge management.
Programme Content

Global Strategic Management Process

Global Strategic Analysis

Business Model, Mission, Vision, Goals

Environmental Analysis

  • Macro
  • Industry
  • Firm

Continuous Intelligence Gathering

Global Strategy Development

  • Business Level Strategies
    • Strategic Positioning
  • Functional Level Strategies
    • Global Marketing
      • Routes to market
      • Strategic selling
      • International buying process
      • Sales process
      • Channel Marketing
    • Global Operations & Supply Chain
    • International Team & Resource Development
  • Corporate Strategies 

Global Strategy Implementation

  • Global Organisational Design, Structure, Culture and Control
  • Global Business Ethics & Governance

International Business Skills

  • Negotiation and Relationship Management Skills
  • International Communication & Presentation skills
  • Cross Cultural Understanding
  • Virtual Team Management Skills

Global Leadership

Programme Features

Teaching Style

Teaching will be based on group discussions, small group and individual exercises. A feature will be the use of case studies to illustrate how the theory of international business can be applied practically to business problems. These will include analysis of international business topics in a variety of Irish and multinational contexts, bringing major global business issues to the fore in robust classroom debate.

Skills Development

Participants will develop a toolkit of actual skills, in negotiation, relationship management, cross cultural understanding, presentation, communication and virtual team management, that can be used in any international business context.

Visiting Speaker Series

Key note speakers will deliver a number of current international business topics. Industry practitioners will also share their experience on international business topics to help link theory to practice, in extended Q&A sessions. These sessions will give participants the opportunity to debate international business issues with, and learn techniques from, a series of individuals who have faced leadership challenges at the highest level.

Internal Consultancy

Some assessment will be project based and centred on linking academic theory to real business situations in the participant’s organisation to potentially help solve existing problems or gain further insight into the organisation and access to senior managers.

Learning Environment & Networking

Modules will be delivered in a structured learning environment at the IMI campus in Sandyford, Co. Dublin, where participants will have the opportunity to network and share experiences with participants from other organisations. Participants will also have access to all of the IMI’s state of the art resources, both on-line and on-site.

Payment Options

For 2019, the IMI offers promotional rates* and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2019 intake of IMI Diplomas. We offer all our IMI Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance before the start of your fourth module.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

Reflective Integrated Assignment

Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of Diploma three.

For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email


*Pricing subject to change

Just 3 Steps to a Master of Business

The Master of Business is based around a framework of fourteen IMI Diploma Programmes and BRP.

By completing either of the four pathways below within a five year timeframe, you will earn the required amount of credits to be conferred the title ‘MSc or MBS in Business Practice’, ‘MSc in Data Business or ‘MSc* in Digital Business’. The IMI Masters of Business Framework is validated and awarded by University College Cork – National University of Ireland, Cork.

How does it work?

Step 1: Successfully complete any one of the IMI’s suite of fifteen IMI Diploma programmes.
Step 2: Successfully complete a second IMI Diploma of your choosing achieving an overall grade average of 2.1.
Step 3: Successfully complete the IMI Business Research Project or a third IMI Diploma of your choosing and a Reflective Integrated Assignment (RIA).

Separate to their individual pathways, it must be noted that the IMI Diploma in Data Business Part 1 or the IMI Diploma in Digital Business Part 1 can be taken as the first, second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.


A key feature of the IMI MoB Framework is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the steps takes approximately six months to complete, you have a five year window within which to complete all required steps and attain the Masters. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years.

The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI MoB Framework is driven by an intensely practical, action learning philosophy. Throughout the programme, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefits from your participation.

Who is eligible?

Participants are required to provide evidence of relevant work-based learning at a management level and / or should hold a relevant academic qualification at primary degree level.

To clarify your status or to find out more contact or Freephone 1800 22 33 88.

A candidate’s suitability for the programme will be determined by a combination of their academic qualifications and / or relevant professional experience. Each applicant will be firstly required to comprehensively complete the IMI “Portfolio of Learning” form. A primary degree from a recognised third level institution (NFQ level 8) will typically be required with at least 3 years relevant industry experience, however, prior workplace learning will be recognised where applicants do not meet the academic requirement.

Alternatively, at least 5 years relevant experience at an appropriate managerial level is the requirement where the degree is not in the appropriate area. This experience may come from a general business or organisational background, or experience working at management level.

Each proposed candidate will be considered on a case by case basis by the Programme Directors, who will interview applicants in person or by phone. The IMI Registrar’s Office will oversee all applications and the final decision on any application rests with the Registrar.

All applicants whose first language is not English will be required to show evidence of the successful completion of an IELTS or TOEFL test. The English language requirement for this programme is an IELTS score of 6.5 or equivalent.

Successful participants will be awarded the IMI Diploma in International Business Development and the UCC Postgraduate Certificate in International Business Development.

This qualification is validated and awarded by University College Cork – National University of Ireland, Cork.

The IMI Diploma in International Business Development is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications.

By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification.

Next Programme Start Dates: Dublin

Module 1: 04, 05 & 06 November 2019

Moduel 2: 02, 03 & 04 December 2019

Module 3: 06, 07 & 08 January 2020

Moduel 4: 03, 04 & 05 February 2020

Module 5: 04, 05 & 06 March 2020

Moduel 6: 30 & 31 March, 01 April 2020








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