IMI Diploma in Strategy & Innovation

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For a successful manager the capacity to understand and be able to influence the strategy process is an essential requirement for career development.

This is particularly the case today when organisations are facing the most uncertain times in a generation. A critical element in any successful strategy is the capability to make innovation a key management process. By completing the IMI Diploma in Strategy and Innovation, you will be equipped to play a key role in developing and executing a strategy and innovation process that is very relevant to both the success of your organisation and to your own career. You will learn the skills to lead, influence and participate in the strategic success of your organisation.

Who This Programme Is For

This programme is suitable for a wide range of participants with a common ambition to play a leading role in developing and implementing strategy and innovation in their organisation. The programme is designed for participants that work both in the private and the public sectors and for all sizes of organisations.

Pathway Options

 Masters in Business Practice


  • Duration: 18 Days
  • Location: IMI Campus
  • Next Programme: 04 November 2019
  • Modules: 6
Fee Pricing Image

IMI Diploma in Strategy & Innovation

  Corporate Member


Programme Start Dates: Dublin – SOLD OUT

Module 01: 4, 5, 6, November 2019

Module 02: 25, 26, 27 November 2019

Module 03: 6, 7, 8 January 2020

Module 04: 3, 4, 5 February 2020

Module 05: 2, 3, 4 March 2020

Module 06: 30, 31 March & 1 April 2020


Programme Start Dates: Cork

Module 01: 21, 22, 23 October 2019

Module 02: 18, 19, 20 November 2019

Module 03: 16, 17, 18 December 2019

Module 04: 13, 14, 15 January 2020

Module 05: 10, 11, 12 February 2020

Module 06: 9, 10, 11 March 2020



Programme Impact

By attending the IMI Diploma in Strategy and Innovation you will:

  • Write a strategy audit for your business or organisation that is both practical and informed
  • Be capable of undertaking a key role in the strategy and innovation process
  • Acquire a toolkit to evaluate and address the strategic challenges facing your organisation
  • Be able to make strategic sense of the global and domestic business environment
  • Network with experienced participants from leading Irish and international organisations
  • Meet leading experts, faculty and practitioners in the strategy process
Programme Content

THEME 01 – Assessing the External Environment

  • Assessing the macro environment
  • External potential game changers for the organisation
  • Competitive position
  • Stakeholder mapping
  • Scenario planning

THEME 02 – Strategic Capabilities

  • Sustainable competitive advantage
  • Resources and Capabilities
  • Resource acquisition versus development
  • Dynamic capabilities

THEME 03 – Strategic Choices

  • Read a balance sheet from a strategy perspective
  • Understanding different funding options
  • Organisational design fit for purpose
  • Building the human capability of an organisation
  • How to expand into global markets

THEME 04 – Innovation Management & Business Model Innovation

  • Introduction to innovation management
  • Innovation strategy
  • Innovation, adoption and diffusion processes.
  • Assessing and improving innovation performance
  • Innovation policy

THEME 05 – Commercialisation of Innovation

  • Building the innovative organisation
  • Ideation
  • Idea prioritisation
  • From idea to reality
  • Commercialisation

THEME 06 – Strategic Change and Implementation

  • Change Kaleidoscope
  • Balanced Scorecard
  • Strategy Mapping
  • Key Performance Indicators and Big Data

Programme Features

Practical Assessment

A key part of your assessment is an informed and practical strategy audit of your business unit or organisation that will provide real insight and value.

Action Learning

IMI’s teaching methods feature intensively practical classroom exercises and group activities designed to accelerate the transfer of learning back to the workplace.

Visiting Speakers

Each month a senior manager with practical experience in strategy and innovation will visit the programme to share their knowledge and expertise. This will give you the opportunity to ask questions and debate with managers confronting real strategic challenges.

Case Analysis

Real-life case studies relating to major programme themes will be regularly analysed in class. These will include analysis of strategic and innovative challenges from a variety of Irish and multinational contexts, bringing live issues to the fore in robust classroom debate.


Successful participants will be awarded the IMI Diploma in Strategy and Innovation. This qualification is accredited and awarded by University College Cork – National University of Ireland, Cork. It is academically equivalent to a Postgraduate Certificate (Level 9) Minor Award on the National Framework of Qualifications.

Class Diversity & Networking

The IMI Diploma in Strategy and Innovation attracts a uniquely diverse cohort of experienced managers from a wide range of industries and backgrounds who are intently focused on broadening their knowledge and developing their skills. Throughout the year you will work closely with your class colleagues in team activities. You will leave the programme with a valuable network of business contacts and friends.

Unique Faculty

IMI faculty have a unique blend of academic qualifications and real world business acumen. This combines with their unrivalled business experience working with practicing managers to create a truly dynamic classroom experience.

Participant Testimonials

“The IMI Diploma in Strategy & Innovation provided me with a framework to evaluate our company’s strategic position and assess the challenges and opportunities within our competitive environment. The programme was a hugely rewarding and stimulating experience owing to the quality of the content and excellent speakers. A key highlight for me was the strategy audit, which puts the theory into practice by enabling participants to develop a strategic blueprint for their organisation. The unique learning experience is further enhanced through the participation of like-minded peers, sharing similar business challenges from different perspectives. Overall, I thought the course was excellent and very worthwhile for anyone seeking to be more effective at strategic evaluation, implementation and execution.” Steven McKenna, CEO, Sherry FitzGerald Group.

“The IMI Diploma in Strategy and Innovation afforded me the unique opportunity to explore the strategic challenges and opportunities faced by our business and the wider financial sector from an external perspective. The quality and experience of course lecturers coupled with the structure of the diploma delivered transformational insights.  The learning journey was further enriched  by the quality of classroom discussions across a diverse group of students from a wide range of industries and sectors. An enjoyable and challenging experience to develop innovation or strategy capabilities and experience.” Colin McEvoy, Head of Service Transition, Technology Services, Bank of Ireland.

“The diversity of people’s industries, the breadth of their business challenges as well as the overall IMI Diploma structure added a valuable dimension to my IMI experience which a distance learning course could not have provided. One of the key deliverables of the IMI Diploma in Strategy and Innovation is a strategic audit on my own business. Getting expert guidance and advice on our audits during the process means that I left the IMI with a realistic plan on where my company’s next steps could be. I can’t think of another course where my career and company could have benefited to the same extent while delivering a unique learning and networking experience with like-minded peers. The number of people who return to do a second Diploma is testimony enough.”
Sarah Jane Hannon
Senior Product Manager APC by Schneider Electric

“The course was great and it has provided me with a different lens to look at my organisation with and very practical frameworks and tools for applying in practice. It has the perfect mix of theory, concepts and applied tools throughout.”
Teresa Maguire, Head of Population Health Sciences
Health Research Board

“The IMI Diploma in Strategy and Innovation is a well thought-out programme that delivers really practical outcomes. Most importantly, it provides you with tools that you can actually implement and apply in the workplace
Robin Verhagen, Regional Sales Manager
BHT Group Ltd

“The IMI Diploma in Strategy and Innovation is a course I would recommend without hesitation, for three key reasons. Firstly, the faculty and course content are outstanding. Secondly, your classmates come from a variety of business environments and backgrounds making for some really interesting and illuminating discussions and opinions. Finally, the models, case studies and tools that you examine on the course are ones that you can apply in a practical and meaningful way to your organisation. All three combined to form an extremely powerful learning experience, the benefits of which I intend to use for many years to come.”
Joe Charles, Marketing Manager
Caledonian Life


Payment Options

For 2019, the IMI offers promotional rates* and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2019 intake of IMI Diplomas. We offer all our IMI Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance before the start of your fourth module.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

Reflective Integrated Assignment

Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of Diploma three.

For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email


*Pricing subject to change

Just 3 Steps to a Master of Business

The Master of Business is based around a framework of fourteen IMI Diploma Programmes and BRP.

By completing either of the four pathways below within a five year timeframe, you will earn the required amount of credits to be conferred the title ‘MSc or MBS in Business Practice’, ‘MSc in Data Business or ‘MSc in Digital Business’. The IMI Masters of Business Framework is validated and awarded by University College Cork – National University of Ireland, Cork.

How does it work?

Step 1: Successfully complete any one of the IMI’s suite of fifteen IMI Diploma programmes.
Step 2: Successfully complete a second IMI Diploma of your choosing achieving an overall grade average of 2.1.
Step 3: Successfully complete the IMI Business Research Project or a third IMI Diploma of your choosing and a Reflective Integrated Assignment (RIA).

Separate to their individual pathways, it must be noted that the IMI Diploma in Data Business Part 1 or the IMI Diploma in Digital Business Part 1 can be taken as the first, second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.


A key feature of the IMI MoB Framework is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the steps takes approximately six months to complete, you have a five year window within which to complete all required steps and attain the Masters. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years.

The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI MoB Framework is driven by an intensely practical, action learning philosophy. Throughout the programme, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefits from your participation.

Who is eligible?

Participants are required to provide evidence of relevant work-based learning at a management level and / or should hold a relevant academic qualification at primary degree level.

To clarify your status or to find out more contact or Freephone 1800 22 33 88.

A candidate’s suitability for the programme will be determined by a combination of their academic qualifications and / or relevant professional experience. Each applicant will be firstly required to comprehensively complete the IMI “Portfolio of Learning” form. A primary degree from a recognised third level institution (NFQ level 8) will typically be required with at least 3 years relevant industry experience, however, prior workplace learning will be recognised where applicants do not meet the academic requirement.

Alternatively, at least 5 years relevant experience at an appropriate managerial level is the requirement where the degree is not in the appropriate area. This experience may come from a general business or organisational background, or experience working in the area of management or leadership.

Each proposed candidate will be considered on a case by case basis by the Programme Directors, who will interview applicants in person or by phone. The IMI Registrar’s Office will oversee all applications and the final decision on any application rests with the Registrar.

All applicants whose first language is not English will be required to show evidence of the successful completion of an IELTS or TOEFL test. The English language requirement for this programme is an IELTS score of 6.5 or equivalent.

Successful participants will be awarded both the IMI Diploma in Strategy and Innovation and the UCC Postgraduate Certificate in Strategy and Innovation. The Postgraduate Certificate qualification is validated and awarded by University College Cork – National University of Ireland, Cork and is a Level 9, Minor Award on National Framework of Qualifications. By completing this programme you will also earn one-third of the credits required to be awarded a Masters qualification.

Programme Start Dates: Dublin – SOLD OUT

Module 01: 4, 5, 6, November 2019

Module 02: 25, 26, 27 November 2019

Module 03: 6, 7, 8 January 2020

Module 04: 3, 4, 5 February 2020

Module 05: 2, 3, 4 March 2020

Module 06: 30, 31 March & 1 April 2020


Programme Start Dates: Cork

Module 01: 21, 22, 23 October 2019

Module 02: 18, 19, 20 October 2019

Module 03: 16, 17, 18 December 2019

Module 04: 13, 14, 15 January 2020

Module 05: 10, 11, 12 February 2020

Module 06: 9, 10, 11 March 2020

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