IMI Diploma in Data Business

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Unleash the Power of Your Data

”Big Data and its exploitation using data analytics are no longer concepts, they are now a key part of the strategic make up of leading companies looking to find a competitive edge”

– Geoffrey Taylor, Academic Program Manager, SAS UK and Ireland.

Working with our world-class faculty, the IMI Diploma in Data Business will provide participants with a blueprint to transform how their business collects, evaluates and uses data to bring real value to their bottom-line.

Hear from our programme directors

“There is an estimate that for every one data scientist there is a need for ten data savvy managers in today’s economy.” 

This IMI Diploma is appropriate for professionals requiring expertise in business intelligence and data business.

The programme is designed for professionals who have a role in transforming the existing information supply chain of their business or being a change agent in developing a new data business.

Professionals who have technical experience and want to develop a more business/holistic view of data strategy and non-technical professionals who need to have a strategic understanding to manage data and collaborate with the data analysts.

‘This Diploma will be characterised by a unique classroom dynamic that will bring together both technical and non-technical managers to jointly analyse Data Business strategies and map out new ways of doing business.’

Dr Phil Nolan
IMI Executive Chairman


Pathway Options

MSc in Data Business 

Participants who complete an IMI Diploma in Data Business have three options in their journey to achieving a Masters. One of which is to complete the IMI Diploma in Data Business Part 2 (60 credits) and gain the specialised qualification of MSc. in Data Business.


Masters in Business Practice


It must be noted that Data Business Part 1 can be taken as the second or third IMI Diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.

  • Duration: 18 Days
  • Location: Cork
  • Next Programme: Autumn 2020
  • Modules: 6
Fee Pricing Image

IMI Diploma in Data Business

  Corporate Member


Next Programme Start Dates: Part 1 – Dublin TBC

Data Business Part 2  Date TBC 



Part 1:

Programme content organised around the information supply chain.

Data Business Analysis

To equip participants with an understanding of fundamental techniques in quantitative and statistical analysis and their application to practical business situations.

Innovation Management

To provide participants with techniques to drive and evaluate
innovation initiatives within an organisation.

Enterprise Data Management

To enable participants to understand the role of data management and governance practices, and business intelligence tools in organisational decision making.

Part 2:

Programme promotes action design research to create business value through data-centric change.

Applied Research Methods

Provides the knowledge, skills and tools needed to effectively undertake an action design research (ADR) project.

Big Data & Analytics

Provides the ability to identify and prioritise opportunities to adopt Big Data technologies to deliver business value.

Agile Project Delivery

Provides an insight into agile techniques and the macro and micro perspectives on agile project planning and delivery.

Data Driven Design

Provides the ability to manage organisational data as a business asset through leading and advancing the data quality agenda in an organisation.

Research Seminars in Data Business

Provides an understanding of the challenges and opportunities in data business from both the academic and practitioner perspective.

Design Thinking & Process Improvement

Provides people-oriented skills and knowledge to design and manage agile businesses that exploit current opportunities and simultaneously explore for future opportunities.

Programme Content

Part 1:
IMI Diploma/UCC Post-Graduate Certificate in Data Business (30 Credits)

Throughout Part 1 of the course participants are given insight into the primary foundational topics in Data Analysis, Data Management, and Innovation. The aim is to enable participants to:

  • Identify ways to use business data to make an organisation more reliable and/or innovative.
  • Develop a personal strategy for making data-centric decisions.
  • Explore existing datasets using foundational analysis techniques.
  • Manage the practicalities of data management and designing a data governance programme within a business.
  • Develop and implement a data business blueprint for your organisation.

Part 2:
IMI / UCC MSc in Data Business (60 Credits)

Throughout the 12 month duration of Part 2 of the course participants engage in an action design research project and
attend 9 x 2 day monthly seminars.

On successful completion of Part 2 participants should be able to:

  • Analyse the potential value of quality data to a business.
  • Identify and overcome inhibitors that are restricting data related value realisation.
  • Develop, test and iterate various prototypes of a data business solution.
  • Deliver a high impact data project.
  • Develop an enterprise data strategy and translate that strategy into actionable tasks/projects.
  • Demonstrate an ability to do rigorous research on a relevant data problem and present the resulting findings to different stakeholders/groups, orally and in writing.
  • Prepare and deliver a research report in data business as well as demonstrate an ability to integrate knowledge and to analyse, assess and manage the research process.
Learning Objectives
  • Successfully harness the explosive growth of data that is available to a new data enabled business.
  • Build a data business strategy and roadmap to propel your business’s future strength and security.
  • Support an existing data business or help develop a new data enabled business.
Payment Options

For 2019, the IMI offers promotional rates* and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2019 intake of IMI Diplomas. We offer all our IMI Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance before the start of your fourth module.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

Reflective Integrated Assignment

Completion of the MBS in Business Practice pathway is contingent on participants completing the RIA (5 credits) capstone assignment. Guidance is offered through a compulsory one-day facilitated workshop and ongoing support and access to the IMI Knowledge Centre is also provided at a cost of €650. Payment is due on acceptance of Diploma three.

For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email


*Pricing subject to change

Just 3 Steps to a Master of Business

The IMI Master of Business is based around a framework of fourteen IMI Diploma Programmes and BRP.

By completing either of the four pathways below within a five year timeframe, you will earn the required amount of credits to be conferred the title ‘MSc in Data Business’, ‘MSc or MBS in Business Practice’, or
MSc in Digital Business’. The IMI Masters of Business Framework is validated and awarded by University College Cork – National University of Ireland, Cork.

Participants who have completed Data Business Part 1 have three options in their journey to achieving a Masters.

Option 1: Complete Part 2 of Data Business (60 credits) and gain the specialised qualification of MSc in Data Business
Option 2: Complete a second IMI Diploma (choice excludes Data Business Part 2) and an additional Business Research Project to gain an MSc in Business Practice qualification.
Option 3: Complete a second and third IMI Diploma (choice excludes Data Business Part 2) and RIA* and gain an MBS in Business Practice qualification.

It must be noted that Data Business Part 1 can be taken as the second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.


A key feature of the IMI Master of Business (MoB) Framework is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three steps takes approximately six months to complete, you have a five year window within which to complete all steps and attain the Masters. Therefore, depending on your preference, you can complete the taught element of the IMI MoB Framework in as little as 18 months. You must complete all elements of the IMI MoB Framework within five years.



The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI Masters of Business Framework is driven by an intensely practical, action learning philosophy. Throughout the programme, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation.

Who is eligible?

Participants are required to provide evidence of relevant work based learning at a management level and / or should hold a relevant academic qualification at primary degree level. For the MSc in Data Business Pathway successful completion of the IMI Diploma in Data Business Part 1 is required.

To clarify your status or to find out more contact or ring 1800 22 33 88.

A candidate’s suitability for the programme will be determined by a combination of their academic qualifications and / or relevant professional experience. Each applicant will be firstly required to comprehensively complete the IMI “Portfolio of Learning” form. A primary degree from a recognised third level institution (NFQ level 8) will typically be required with at least 3 years relevant industry experience, however, prior workplace learning will be recognised where applicants do not meet the academic requirement.

Alternatively at least 5 years relevant experience at an appropriate managerial level is the requirement where the degree is not in the appropriate area (Information Systems/ Information Technology). This experience may come from a general business or organisational background, involving information technology or experience in data management.

Each proposed candidate will be considered on a case by case basis by the Programme Directors, who will interview applicants in person or by phone. The IMI Registrar’s Office will oversee all applications and the final decision on any application rests with the Registrar.

All applicants whose first language is not English will be required to show evidence of the successful completion of an IELTS or TOEFL test. The English language requirement for this programme is an IELTS score of 6.5 or equivalent. For the MSc in Data Business Pathway successful completion of the IMI Diploma in Data Business Part 1 is required.

Successful participants will be awarded the IMI Diploma in Data Business.

This qualification is validated and awareded by University College Cork – National University of Ireland, Cork.

The IMI Diploma in Data Business is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications.

By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification.

Details of the IMI’s full range of post-graduate Diploma programmes are available under the ‘Three Steps to a Master of Business Award’ section of the ‘Programme Content’ tab.

Next Programme Start Dates: Part 1 – Dublin TBC

Data Business Part 2  Date TBC 


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