Why choose this programme?

The Professional Diploma in Digital Business programme is designed for those who want to become digital leaders in their organisation.

You will discover how to develop your organisation’s digital technology capabilities, enhance your customers’ experience and drive agility and efficiency through digital operational excellence.

This programme is for you if…

You want to be a leader in digital in your organisation, helping shape its future and impact

In Brief

Next start date - Dublin: Next start date - Dublin:
Spring 2020
Location – Dublin: Location – Dublin:
IMI Campus
Duration: Duration:
6 months
On-site: On-site:
18 days
Facilitated Workshops: Facilitated Workshops:
Seniority: Seniority:
Early to Mid Career
Non-member fee: Non-member fee:
Member fee: Member fee:
Facilitated Workshops | On-site - Dublin

Facilitated Workshop 1: 06, 07, 08 May 2020

Facilitated Workshop 2: 03, 04, 05 Jun 2020

Facilitated Workshop 3: 01, 02, 03 Jul 2020

Facilitated Workshop 4: 09, 10, 11 Sep 2020

Facilitated Workshop 5: 07, 08, 09 Oct 2020

Facilitated Workshop 6: 11, 12, 13 Nov 2020

Facilitated Workshop 6:

Key takeaways

Innovative Leadership

Lead from the front. Develop the ability to design and implement processes for the creation and commercialisation of digital innovation.

Create Value

Maximise the business value of social networks and media. Create data driven digital sales and marketing campaigns and critically analyse the results.

Future Strategy

Equip yourself with the tools you need to assess your organisation’s multi-channel strategy, identify areas of improvement, maximise customer experience and build and maintain trust in a digital environment.

Programmes themes

The mobile, social and collaborative web
  • Explore technological, social, legal and economic characteristics of established and emerging web and mobile technological trends, such as social media, social networking and collaboration platforms.
  • Examine value drivers, commercial opportunities and business cases for exploiting these trends/phenomena.
  • Critique challenges, best practices and critical factors for successful exploitation of these trends/phenomena.
Digital product development and commercialisation
  • Focus on agile digital product development and on using innovative user-centred design processes to move from idea to invoice.
  • Gain an appreciation of innovation, emerging business models and trends in a digital world increasingly witnessing the confluence of social, local and mobile forces.
  • Become familiar with the agile manifesto and the impact that an agile mind-set can have on organisational thinking.
Digital sales, customer experience management and trust
  • Gain insight on how the elements of an omni-channel sales strategy can bring customers to you.
  • Develop social media KPIs to maximise business return on investment and social media.
  • Develop an omni-channel customer experience management strategy.
  • Critique how social media monitoring and data analysis can be used to improve sales and product development activities.
  • Design a cyber security framework.
  • Appreciate how to create trust in online environments.