Why choose this programme?

The globalisation of marketplaces means it’s never been more important to develop international business plans, particularly for export-led organisations.

Explore how to broaden your customer base and reach new markets with the IMI Professional Diploma in International Business.

This programme is for you if…

You are currently involved,
or plan to be involved, in developing a strategy for international business growth.

In Brief

Next start date - Dublin: Next start date - Dublin:
Spring 2020
Location – Dublin: Location – Dublin:
IMI Campus
Duration: Duration:
6 months
On-site: On-site:
18 days
Facilitated Workshops: Facilitated Workshops:
6
Seniority: Seniority:
Mid to Senior Career
Non-member fee: Non-member fee:
€9,990
Member fee: Member fee:
€8,390
SME fee: SME fee:
€9,190

You can look forward to:

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An International Business Development toolkit.

You will develop a toolkit of skills in negotiation, relationship management, cross-cultural understanding, presentation, communication and virtual team management.

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Keynote speakers

These sessions will give you the opportunity to analyse and discuss international business development issues with experts.

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Case study analysis

You will discuss real-life case studies relating to major programme themes.

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Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Global strategic analysis
  • Conduct an analysis of macro to industry trends.
  • Begin developing a business model that fulfils your mission, vision and goals.
  • Develop continuous intelligence gathering processes and techniques.
Global strategy implementation
  • Develop a global organisational design, structure and culture which you can control.
  • Learn about global business ethics and governance in multicultural contexts.
Global strategy development
  • Create global sustainable marketing and operational practises for your organisation.
  • Develop a global talent pool and approach for deploying executives overseas.
Global business capabilities
  • Enhance your negotiation and relationship management capabilities.
  • Develop your ability to communicate and present across international boundaries.
  • Learn how to better manage a global virtual team.
Global marketing and channel management
  • Develop global marketing and selling strategies.
  • Craft an organisational plan to effectively leverage the international buying process and global supply chains.
  •  Discover new routes to market and develop international teams and resources.
  • Become aware of the strategic positioning required in a global marketplace.
Global leadership
  • Develop your international leadership capabilities, allowing you to better influence and lead across cultural boundaries.
  • Explore your own leadership personality to discover how you can better manage internationally.

Key takeaways

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Grow Globally

Identify opportunities to optimise existing operations and strategies to generate a competitive advantage over your rivals. Develop a global organisational design, structure and culture which you can control.

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New Markets

Target new customers at the right time in the right way. Deploy the appropriate marketing and sales response for penetration in global markets.

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International Strategy

Develop your international strategy. Participate effectively in the global strategic management process in your organisation, which includes global strategy analysis, development and implementation.

What our graduates say

Liam Prendergast
The IMI Professional Diploma in International Business Development allowed me to change the way I approach business every day.

It highlighted the importance of our organisation having a clear strategic vision and provided me with the support structures to assess the challenges and opportunities in such a competitive market.
Liam Prendergast
Sales Director ATC Electrical & Mechanical Ltd.