Why choose this programme?
The Professional Diploma in Marketing and Digital Strategy is designed to get you up to speed with the latest developments in the fast-paced world of marketing.
Get equipped with the information and insights, the tools and techniques, and the energy and motivation to be one step ahead of your customers and competitors.
- Explore the role of marketing and digital marketing strategy as a process that unlocks opportunity through differentiation.
- Learn how to deliver a marketing and a digital marketing strategy through a concrete plan.
Gain insights on your organisation’s environment and your customers’ changing needs in order to develop an appropriate marketing and digital strategy for your business.
Identify the segments in your market space, selecting those with the best fit, progressing to positioning and branding products and services.
Examine elements of the marketing mix, product management and development, marketing channels and distribution, and the role of pricing.
Develop traditional and digital marketing communications tools, including direct communications techniques, inbound marketing and social media.
Plan and measure for success by implementing online and offline metrics.
Complete a marketing plan for your business (or SBU, product or channel plan).
Gain insights on your organisation’s environment and your customer’s changing needs in order to develop an effective marketing and digital strategy for your business.
Become more market driven with the insights, tools, techniques and the energy and motivation to be one step ahead of your competitors.
Recommend a marketing and digital marketing strategy (including a brand strategy) for your organisation and develop a marketing and digital marketing organisational plan.
What our graduates say
The IMI Professional Diploma in Marketing and Digital Strategy opens up a whole new world. It enables you to build, design and sell a compelling value proposition which is targeted towards the right customers and the right markets.
It gives you the ability to create a marketing strategy that focuses on delivering value for both your customer and your company and provides you with the tools to drive sustainable growth.Jillian MallonSenior Program Manager, VMware Global Services Strategy and Operations