Why choose this programme?

The Professional Diploma in Marketing and Digital Strategy is designed to get you up to speed with the latest developments in the fast-paced world of marketing.

Get equipped with the information and insights, the tools and techniques, and the energy and motivation to be one step ahead of your customers and competitors.

This programme is for you if…

You want to equip yourself with the
latest developments in the rapidly changing world of marketing.

In Brief

Next start date - Dublin: Next start date - Dublin:
Spring 2020
Location – Dublin: Location – Dublin:
IMI Campus
Duration: Duration:
6 months
On-site: On-site:
18 days
Modules: Modules:
6
Seniority: Seniority:
Early to Mid Career
Non-member fee: Non-member fee:
€9,990
Member fee: Member fee:
€8,390
SME fee: SME fee:
€9,190

You can look forward to:

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Personal development opportunities

As well as focusing on developing your expertise as a marketing professional, the programme will also address your role as a leader in the organisation.

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Industry guest speakers

These sessions will give you the opportunity to analyse and discuss contemporary marketing issues with experts.

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Return on investment for your organisation

As part of your assessment, you will be asked to create a Strategic Marketing plan for your business.

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Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Marketing strategy in a digital world
  • Explore the role of marketing and digital marketing strategy as a process that unlocks opportunity through differentiation.
  • Learn how to deliver a marketing and a digital marketing strategy through a concrete plan.
Customer, competitor, company and market analysis

Gain insights on your organisation’s environment and your customers’ changing needs in order to develop an appropriate marketing and digital strategy for your business.

Segmentation, targeting and brand strategies

Identify the segments in your market space, selecting those with the best fit, progressing to positioning and branding products and services.

Marketing tactics

Examine elements of the marketing mix, product management and development, marketing channels and distribution, and the role of pricing.

Marketing communications

Develop traditional and digital marketing communications tools, including direct communications techniques, inbound marketing and social media.

Marketing planning and measurement

Plan and measure for success by implementing online and offline metrics.

Strategic marketing plan

Complete a marketing plan for your business (or SBU, product or channel plan).

Key takeaways

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Customer Insights

Gain insights on your organisation’s environment and your customer’s changing needs in order to develop an effective marketing and digital strategy for your business.

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Increase Reach

Become more market driven with the insights, tools, techniques and the energy and motivation to be one step ahead of your competitors.

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Strategic Plan

Recommend a marketing and digital marketing strategy (including a brand strategy) for your organisation and develop a marketing and digital marketing organisational plan.

What our graduates say

Jillian Mallon
The IMI Professional Diploma in Marketing and Digital Strategy opens up a whole new world. It enables you to build, design and sell a compelling value proposition which is targeted towards the right customers and the right markets.

It gives you the ability to create a marketing strategy that focuses on delivering value for both your customer and your company and provides you with the tools to drive sustainable growth.
Jillian Mallon
Senior Program Manager, VMware Global Services Strategy and Operations