IMI Diploma in Executive Coaching

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Once the domain of top athletes, coaching has now been discovered by political and business leaders. The secret is out. Coaching is one of the most practical ways to enable your people to give their best and to create organisations to which people want to belong.

Smart organisations use a coaching culture as a key enabler of organisational performance. A coaching approach to people management can drive a business to new levels of productivity, delivering significant return on investment. This innovative and relevant programme combines the most effective modern coaching techniques with a thorough grounding in modern organisational realities. Strong emphasis is placed on supervised coaching sessions with intensive feedback. It is expected that participants will carry out in excess of 100 hours of practice.

The IMI is one of only two colleges in Ireland to have been awarded the European Quality Award ‘EQA’ from the European Mentoring and Coaching Council (EMCC). Programme graduates are eligible for European Individual Accreditation (EIA).

  • Duration: 18 Days
  • Location: IMI Campus
  • Next Programme: 22.04.2015
  • Modules: 6


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Non-IMI Member

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Next programme start dates: 22, 23, 24 April 2015

Module 1: 22, 23, 24 April 2015

Module 2: 20, 21, 22 May 2015

Module 3: 17, 18, 19 June 2015

Module 4: 02, 03, 04 September 2015

Module 5: 30 September, 01, 02 October 2015

Module 6: 28, 29, 30 October 2015





Programme Impact

Graduating participants will:

  • Have practised a range of coaching skills
  • Be equipped to transfer coaching methodologies to the workplace
  • Understand relevant coaching models
  • Have demonstrated competence in a coaching role
  • Be able to use a variety of coaching approaches and techniques
  • Have increased confidence in their coaching ability
  • Have achieved a high level of self-insight
  • Have completed a journey of personal and professional development
Programme Content

Foundations of Coaching

  • What is coaching?
  • The role of the coach
  • Coaching and training
  • Models and methods
  • Motivation for coaching
  • Organisational and personal coaching
  • The ethics of coaching

Conceptual Frameworks

  • Learning theories
  • Understanding change dynamics
  • Grounded development: locus of control
  • Theoretical models
  • Intuitive coaching

Emotional Intelligence (EI)

  • What is Emotional Intelligence?
  • Core elements
  • Assessment of EI
  • Link with performance improvement
  • Link with personal development
  • Applications within coaching

Personality Factors

  • Understanding human personality
  • Models of assessment
  • Sample instrument: MyersBriggs Type Indicator
  • Applications of MBTI in coaching

Neuro-Linguistic Programming (NLP)

  • NLP principles and processes
  • Problem solving using NLP
  • Using NLP in coaching

The Coaching Relationship

  • Contracting
  • Planning
  • Agreeing needs
  • Progress milestones
  • Coaches’ self insight
  • Role of third parties
  • Boundaries
  • Managing dependencies
  • Barriers and pitfalls
  • Confidentiality
  • Terminating the relationship

Organisational Focus

  • Coaching as a management style
  • Coaching and performance management
  • Growing change leaders through coaching
  • Executive coaching
  • Coaching in a culture of diversity
  • Coaching and mentoring
  • Best fit: matching coaching style to problem
  • Using 360 Degree feedback and coaching

You as a Coach

  • Self knowledge of the coach – evidence – assessment
  • Self-confidence in the role of coach
  • Uncertainty and anxiety in the coach
  • Individual communication skills – expressive – receptive
  • Self-monitoring as a coach
Programme Features

Coaching Practice

  • Practice sessions each module
  • Practice sessions in support groups
  • Expert feedback and review

Career Coaching

  • Tools of career and life planning
  • Establishing career direction
  • Career challenges
  • Career direction model

Team Coaching

  • Team versus work groups
  • Team coaching and other interventions
  • Contracting with teams

Coaching in Sports

  • Coaching with horses
  • Get feedback on your signature presence
  • Develop trust with horses

Psychology and Coaching

  • 5 Phases of Psychology
  • Psychological defences
  • Different levels of awareness
  • Working with the unconscious


  • Full emotional intelligence accreditation (EQi)
  • Partial Myers-Briggs accreditation
  • Partial DiSC accreditation
  • Awarded the European Quality Award by EMCC

Return on Investment

  • Practical coaching toolkit to implement immediately in your organisational context
Participant Testimonials

“Coaching is becoming increasingly important in Irish business. Whether you are seeking to introduce a coaching culture to your organisation or striving to unlock the latent potential of individuals, this programme will equip you with the right tools to succeed. You will enjoy a powerful and practical learning experience
CEO of a financial institution and programme graduate

“Why on earth is this material not available to everyone, why did it take me so long to get started on this journey?”
Charles Searson, Managing Director
Searsons Wine Merchants

“I would like to formally convey my thanks for such a wonderful and memorable programme. The IMI Diploma in Executive Coaching has taught me so much, not least that anyone from any background of work can find their calling in a new and meaningful role. The programme was very relevant, alive and practical and I thoroughly enjoyed and valued all the contributions to the programme. It’s been a great pleasure working with the programme director, auxiliary programme director, programme administrator, visiting presenters and all the participants. Thanks to this programme I am now looking forward to a new and exciting addition to my career
Pat Griffith, FCA, MBA, Consultant in Finance
Accounting and Executive Development

“High performance coaching requires a deep sense of knowledge and skill in a wide variety of areas. The IMI Diploma in Executive Coaching has significantly increased my knowledge and provided me with an ability to apply enhanced skills in pressurised competitive circumstances. It provides participants with competence and confidence not alone to achieve previously unthought of goals in their own lives, but to empower others to reach out and achieve dreams that they never thought possible. In essence this programme provides a platform for success in both sporting and corporate worlds
Gordon Ryan
High Performance Sporting and Corporate Coach

“The world of elite sport can learn a significant amount from executive coaching in a high performance context. The Diploma in Executive Coaching was an extraordinary learning journey. I look forward to applying this rich learning as my organisation aspires to put champions on the podium for Ireland.”
Daragh Sheridan, Head of Performance Skills
Irish Institute of Sport

“It is the best life education programme I have been on
Luke Hanlon, Logistics Director
Musgrave Retail Partners Ireland

Payment Options

For 2014, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever.

IMI prices are inclusive of teaching materials, meals and parking at the IMI Campus. These prices are only guaranteed for the 2014 intake of IMI Diplomas. We offer all our Diploma participants a 10% discount on double rooms at the IMI National Management Centre.

Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming an MoB Corporate Partner, your organisation can avail of considerable additional price discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate Partnership, contact the team at 1800 22 33 88 or email

Monthly Payments

Pay for your IMI Diploma by monthly payments spread over the duration of the programme. There is no interest charged for choosing this payment option. Terms and conditions apply.

IMI Staged Payments

Pay for 60% of your course in advance of its commencement and pay the 40% balance by January 13th 2015. There is no interest charged for choosing this payment option. Terms and conditions apply.

Loan Packages

Short term loan packages are now available to facilitate payment for MoB programmes. Eligibility for these loans will be determined by our financial partner.

Tax Relief on Tuition Fees

If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI programme. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.

For more information on IMI pricing, financing options and MoB Corporate Partnership
contact the team at 1800 22 33 88 or email

Just 3 Steps to a Master of Business

The Master of Business is based around a framework of eleven IMI Diploma Programmes.

By completing any two IMI Diplomas and a Business Research Project within a five year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred the title ‘Master of Business’. The Master of Business and its constituent IMI Diplomas are accredited and awarded by University College Cork – National University of Ireland, Cork.

Master of Business Degree diagram

How does it work?

  • Step 1: Successfully complete any one of the suite of eleven IMI Diploma programmes.
  • Step 2: Successfully complete a second IMI Diploma of your choosing.*
  • Step 3: Successfully complete the IMI Business Research Project.

…And you’re there!


A key feature of the Master of Business (MoB) is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three MoB steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the MoB.

Therefore, depending on your preference, you can complete the MoB in two years, or within up to five years.

The MoB philosophy

Unlike traditional MBAs and Business Masters, the IMI’s MoB is driven by an intensely practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation.

Who is eligible?

If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2008, you may be considered eligible to proceed directly to the second stage of the MoB.

To clarify your status or to find out more contact or ring 1800 22 33 88.

There are no formal entry criteria. However, this is a demanding programme and suitability of candidates will be assessed at a pre-programme discussion with the programme director. The purpose of the discussion is to ensure a good fit between the candidate and the diploma programme. Several years’ work experience at management level will normally be expected.

Successful participants will be awarded the IMI Diploma in Executive Coaching.

This qualification is accredited and awarded by University College Cork – National University of Ireland, Cork.

The IMI Diploma in Executive Coaching is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications.

By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification.

Email us today at

Next programme start dates: 22, 23, 24 April 2015

Module 1: 22, 23, 24 April 2015

Module 2: 20, 21, 22 May 2015

Module 3: 17, 18, 19 June 2015

Module 4: 02, 03, 04 September 2015

Module 5: 30 September, 01, 02 October 2015

Module 6: 28, 29, 30 October 2015




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