Why choose this programme?

We live in uncertain times and the ability to make innovation a key management process is a critical element in any successful strategy.

The Professional Diploma in Strategy and Innovation will support you in developing and leading innovation in your organisation.

This programme is for you if…

You have responsibility of
developing strategy and implementing innovation in your organisation.

In Brief

Next start date: Next start date:
25 April 2022
Location: Location:
Blended Delivery
Duration: Duration:
6 months
Facilitated Workshops: Facilitated Workshops:
Seniority: Seniority:
Middle to Senior Career
Non-member fee: Non-member fee:
Member fee: Member fee:
SME fee: SME fee:

Professional Diploma in Strategy and Innovation

Facilitated Workshops | Virtual

This Spring 2022, Facilitated Workshops will be a blended format. Some classes will be via the IMI Virtual Learning Environment (VLE) to your desktop, and some classes will be onsite at the IMI campus in Dublin.


You can look forward to:

Guest seminars with visiting experts

You’ll have the opportunity to ask questions and debate with managers confronting real strategic challenges.

Return on investment for your organisation

As part of your assessment, you will be asked to create an informed and practical strategy audit of your business unit or organisation.

Case study analysis

You will discuss real-life case studies relating to major programme themes.

Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Assessing the external environment
  • Assess the external macro-environment in the context of your organisation, identify potential game-changing events and possibilities.
  • Define your competitors’ positions, map internal and external stakeholders and begin scenario planning.
Innovation management and business model innovation
  • Explore innovation management and start defining an innovation strategy.
  • Learn about innovation adoption and diffusion processes and how to assess and improve your innovation performance.
  • Discover how to create an innovation policy for your organisation
Strategic capabilities
  • Learn how to maintain a sustainable competitive advantage.
  • Map your own resources and capabilities, while assessing the differences between resource acquisition versus development.
Commercialisation of innovation
  • Gain insights into how to build an innovative organisation.
  • Go from ideation to idea prioritisation through to the commercial realisation of a new innovative product or service.
Strategic choices
  • Read a balance sheet from a strategy perspective and understand different funding options.
  • Discover how to build the human capability of an organisation, and how to expand into global markets.
Strategic change and implementation
  • Go from strategic planning to implementation.
  • Create defined key performance indicators and capture the big data that will help drive successful innovation initiatives.

Key takeaways

Identify Opportunities

Evaluate and address the strategic challenges facing your organisation, identifying potential
game changing events and possibilities.

Strategic Mindset

Make strategic sense of the global and domestic business environment. Undertake a key role in the strategy and innovation process.

Commercial Innovation

Bring new ideas to market. Discover how to create an innovation policy for your organisation and how to both assess and improve your innovation performance.

What our graduates say

Colin McEvoy
The learning journey was further enriched by the quality of classroom discussions across a diverse group of students. An enjoyable and challenging experience to develop innovation or strategy capabilities and experience.
Colin McEvoy
Head of Service Transition, Technology Services, Bank of Ireland