Learming Hub
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            [post_title] => Double the likelihood of your customer returning – the power of sustainable customer loyalty
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            [post_date] => 2013-11-22 16:50:21
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            [post_content] => We often associate organisational development with supporting people to achieve the goals of the organisation.  But when it comes to developing individuals we often find that traditional interventions and incentives aren’t effective in achieving the engagement and motivation that we know will be critical for the business to succeed.  

Enter coaching. Proponents consider this relatively new approach to developing people to be highly effective and indeed critical in building stronger, happier and better performing organisations.  But how to build an organizational context for coaching that aligns these initiatives with a greater organizational purpose and ethos?

image_preview Doug Silsbee is a global thought leader in the fields of presence-based coaching, leadership development and resilience.  His work integrates deep experience in the development of individuals and organisations using mindfulness, interpersonal neurobiology, and developmental psychology.  Doug was at IMI this week giving an IMI Masterclass on Presence-Based Leadership so we took the opportunity to catch up with him to ask him to distil just six words of wisdom from his broad experience working with individuals and organsiations.

We found he had a very clear and concise message for business.
IMI: Based on your own work and experience if you only had six words of business advice for managers what would they be? DS:

Everybody counts.  Develop the human. Now.

IMI: What does this really mean? DS: Much of the language used to describe the modern business is that of the machine, of inputs and outputs.   However, we must recognise that organisations are not machines. They are communities.  And like all communities, they are best when the people within them care deeply about what they are contributing towards. Because of this, in addition to creating products and services, the best organisations recognize that their very existence is in part consecrated to the purpose of developing the people that make it up.  This is a radical reframe, from business as wealth generating machine (which it also is!) to business as incubator for the fostering of human development. By development I mean supporting individuals to grow not only horizontally, (e.g., in specific functional skills) but also vertically, by deepening our understanding of the world, by expanding what is included in what we care about, by understanding ourselves and the human condition more deeply. This development can, ultimately, even be considered spiritual. Developing individuals as complex human beings rather than simply towards organisational goals and standards supports resourcefulness, resilience, working with complexity, and seeing a higher view: competencies that are so critical to our achieving a sustainable and fulfilling world. The most effective businesses will be those that understand this and include this in their ethos. Finally, now is the time to do this – First, there is a growing sense of urgency catalyzed by the global business and environmental context. And, there is a second and perhaps more important meaning to the word “now” – as we look to develop individuals we do well to remember that the only moment we have access to is the present one. What choice do we face? How will we act? Now? IMI: Where should we go to learn more? DS: My website www.dougsilsbee.com for information; or subscribe for free leadership practices and access to the resource section of the website. My books Presence-based Coaching and The Mindful Coach offer leading edge approaches to leadership development. In conversation with Eva Maguire, IMI
Read the whole Six Word Wisdom series to date. If you're interested in how presence-based coaching might be used in your organisation speak to us about tailored solutions.  If you’re interested in developing your own coaching skills check out the UCC/IMI Diploma in Executive Coaching or contact us directly.  For IMI coaching events run throughout the year see our events calendar [post_title] => Everybody counts. Develop the human. Now. - Six Word Wisdom from Doug Silsbee [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => everybody-counts-develop-the-human-now-six-word-wisdom-from-doug-silsbee-6 [to_ping] => [pinged] => [post_modified] => 2020-05-11 21:27:39 [post_modified_gmt] => 2020-05-11 21:27:39 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.imi.ie/news-and-events/?p=2751 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) )
IMI Insights

IMI Insights

8th Mar 2021

Find more IMI Insights at www.imi.ie/insight

Related Articles

Double the likelihood of your customer returning – the power of sustainable customer loyalty
Everybody counts. Develop the human. Now. - Six Word Wisdom from Doug Silsbee

The business case for sustainability: Recommended reading for leaders

Recommended books

Green to Gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage

by Daniel C. Etsy and Andrew S. Winston

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors’ rich experience with forward-thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies.

It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions.

View in IMI Knowledge Centre


The Battle to Do Good: Inside McDonald’s Sustainability Journey
by Bob Langert

In The Battle to Do Good, former McDonald’s executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand’s battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare.

From the late 80s, McDonald’s landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability.

View in IMI Knowledge Centre


Leading change toward sustainability : a change-management guide for business, government and civil society
by Bob Doppelt

Even though a number of organisations have embraced the idea of sustainability in the last decade, why do so many initiatives fail, leading to wasted resources, frustration and cynicism? Bob Doppelt spent three years researching how the leaders of both private and public organisations that have initiated and sustained significant sustainability programmes designed and approached them.

Crammed with case examples, interviews and checklists on how to move corporate and governmental cultures toward sustainability, this hugely readable book argues that the key factors that facilitate change consistently appear in the ongoing and successful (but incomplete) efforts Doppelt examined at companies such as Nike, Starbucks, IKEA, Chiquita, Interface, Swisscom and Norm Thompson and in governmental efforts such as those in The Netherlands and Santa Monica in California.

View in IMI Knowledge Centre 


Sustainable business models : innovation, implementation and success 
edited by Annabeth Aagaard

Sustainable Business Models provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and management.

Providing new typologies, patterns and a framework to evaluate the level of sustainability of business models, this book critically reviews existing literature on the topic to examine the potential of SBMI in research and in practice.

View in IMI Knowledge Centre



Recommended articles

Leverage points for sustainability transformation

Ambio, 02/2017

An analysis of ‘sustainable interventions’ that can transform how institutions are structured and rethink how knowledge is used and created in pursuit of sustainability.

View in IMI Knowledge Centre


Purpose: Shifting from why to how
The McKinsey Quarterly, 04/2020






A look at how organisations can bring purpose into the centre of how they operate, delivering more value for stakeholders across the board.

View in IMI Knowledge Centre


Driving Sustainability-Oriented Innovation
by Thijs H.J. Geradts and Nancy M.P. Bocken, MIT Sloan Management Review, 2019

A deep-dive into how organisations can innovate to address environmental and social problems — by  building the right culture.

View in IMI Knowledge Centre

The IMI Knowledge Centre is open to all current programme participants and IMI Corporate Members. For more on IMI Corporate Membership, go here.