AI for Sales

• IMI is in the top 2% of executive education providers worldwide.
• We have been empowering business leaders to build their capabilities for over 70 years.
• We are ranked #1 in Ireland for the quality of our teaching staff on Custom programmes.
• As a not-for-profit organisation, our full focus is on you, the participant. Through continuous reinvestment, we engage world class faculty to enhance the learning experience and deliver highly contextualised and outcome-lead programmes. This provides you with the best opportunity possible to grow your career.

This programme equips sales professionals with the tools and strategies to harness AI for improving productivity and driving results. By learning to automate routine tasks, optimise lead generation, and make data-driven decisions, you can increase your sales efficiency and close more deals. Whether you’re new to AI or looking to deepen your expertise, this course will provide practical, actionable insights for boosting your sales performance.

Our 1-day immersive programme will cover the following topics:

• Practical AI tools for automating lead scoring, follow-ups, and customer interactions
• Data analytics for sales performance and predictive decision-making
• Using AI to enhance customer relationships and personalise outreach
• Ethical considerations and legal obligations when using AI in sales
• Role-play simulations to test AI tools in real-world sales scenarios
• Developing a strategic action plan for integrating AI into your sales process

The 1-day workshop of this programme will take place on 16th June 2025, at the IMI Dublin Campus.

This programme is ideal for sales leaders, managers, and professionals who want to stay ahead of the curve in an AI-driven sales landscape. If you are looking to optimise your sales process, increase team productivity, and leverage AI to close more deals, this course will provide you with the practical knowledge and tools to succeed. Whether you are new to AI or already exploring its potential, this programme will help you build a more efficient, data-driven sales strategy.

Upon programme completion, you will receive an e-certificate specifying the learning hours undertaken.

Many industry bodies have different criteria for accepted courses, eligible CPD hours, and required documentation. Please check the criteria and, if appropriate, submit the e-certificate as evidence of your participation. Please keep the e-certificate secure as you may need it for verification purposes at a later date.

Read our campus information page for details.