The programme will be delivered at the IMI Campus in Dublin on 22-23 September 2026.

AI Fluency

Q: Why should I choose IMI?

IMI is in the top 2% of executive education providers worldwide. We have been empowering business leaders to build their capabilities for over 70 years. We are ranked #1 in Ireland for academic rigour and practical relevance on our Open-Enrolment programmes Our full focus is on you, the participant. Through continuous reinvestment, we engage world class faculty to enhance the learning experience and deliver highly contextualised and outcome-led programmes. This provides you with the best opportunity possible to grow your career.

Q: What are the programme themes?

Throughout the programme you will learn how to: Understand how Generative AI, AI agents and digital workers are changing the workplace. Identify where AI creates genuine value and where human judgement remains essential. Select the most appropriate AI tools for different business challenges. Use AI responsibly with confidence, applying good governance and ethical principles. Build and deploy your own digital worker to automate a real task. Develop an AI playbook tailored to your own role.

Q: Who is this programme for?

AI Fluency is designed for professionals who want to confidently use AI within their role, regardless of technical experience. Ideal participants include: Managers and professionals across every business function HR, Finance, Marketing, Operations and Commercial teams Project and transformation professionals Anyone wanting to improve personal productivity using AI No technical background is required, within this immersive programme you’ll learn all the necessary skills within the classroom.

Q: What will I leave with?

By the end of the programme you’ll have: Practical AI fluency A ready to deploy digital worker A personal AI playbook Greater confidence using AI responsibly The AI Fluent credential

Q: CPD hours and certification

Upon programme completion, you will receive an e-certificate specifying the learning hours undertaken. Many industry bodies have different criteria for accepted courses, eligible CPD hours, and required documentation. Please check the criteria and, if appropriate, submit the e-certificate as evidence of your participation. Please keep the e-certificate secure as you may need it for verification purposes at a later date.

Q: How do I find out more about the IMI campus?

Read our campus information page for details.

Course Overview

Build the confidence, judgement and practical skills to use AI effectively in your role.

Understanding AI isn’t enough.

Professionals need to know how to use AI effectively, responsibly and confidently in their everyday work.

Over two immersive days you’ll work with leading AI tools, explore real business applications and build your own digital worker to automate an everyday task.

You’ll leave with practical capability you can apply immediately, not simply an understanding of the technology.

As the first programme in the AI Learning Pathway, AI Fluency provides the practical capability needed before progressing to AI Build or Lead in AI.

Just for your team

Every programme in our full suite of short programmes can be delivered exclusively to your staff. If you have 10 or more participants for a specific programme, we can partner with you to deliver it on our campus or at a location of your choice.

Programme Highlights

Build Practical AI Skills for Everyday Work

Develop the confidence and practical capability to use AI effectively in your role, applying leading AI tools to improve productivity and support better decision-making.

Create Your Own AI Digital Worker

Gain hands-on experience building and deploying a digital worker that automates a real business task, giving you a practical solution you can use immediately.

Use AI Responsibly and with Confidence

Learn how to identify where AI adds genuine value, select the right tools for different tasks, and apply AI responsibly through sound governance and ethical practices.

Leave Ready to Apply AI Immediately

Complete the programme with practical AI fluency, a ready-to-deploy digital worker, a personalised AI playbook, and the confidence to integrate AI into your everyday work.

Programme Faculty

Matthew Atherfold has more than 20 years of international experience spanning HR technology, SaaS, FinTech, and enterprise systems. His work focuses on helping organisations prepare for AI, with particular expertise in the future of work. He supports senior leaders in areas such as AI strategy, operating model development, and data-driven decision-making. He is also the founder of Future Academy, an initiative dedicated to equipping the next generation of leaders with practical, applied AI capabilities.

Frequently Asked Questions

Why should I choose IMI?

Programme Dates

What are the programme themes?

Who is this programme for?

What will I leave with?

CPD hours and certification

How do I find out more about the IMI campus?

Download AI Fluency Brochure

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