Marketing Strategy for a Digital World

• IMI is in the top 2% of executive education providers worldwide.
• We have been empowering business leaders to build their capabilities for over 70 years.
• We are ranked #1 in Ireland for academic rigour and practical relevance on our Open-Enrolment programmes
• Our full focus is on you, the participant. Through continuous reinvestment, we engage world class faculty to enhance the learning experience and deliver highly contextualised and outcome-led programmes. This provides you with the best opportunity possible to grow your career.

The programme will take place at the IMI campus in Dublin on 14, 15 and 16 April 2027.

• Interactive classes – Engage with core concepts, techniques and practical tools in interactive classroom sessions.
• Guest seminars – Analyse and discuss contemporary digital innovation issues with seasoned business experts
• Strategy toolkit – Develop a practical marketing strategy toolkit you can use immediately in your workplace.
• Peer group work and networking – Work closely with your class colleagues in team activities and organised study groups and gain a valuable network of business contacts.

Marketing managers and executives who want to gain a better understanding of marketing with a digital focus, and use marketing as a strategic tool to strengthen their organisations.

Micro-credentials are bite-sized, credit-bearing programmes, which allow professionals to control their own development. Each micro-credential completed will award you 5 ECTs, or occasionally 10 ECTs, which you can use towards the parent Professional Diploma from which it is drawn. Alternatively, your micro-credential can stand alone as a valuable qualification by itself. Read more about micro-credentials here.

If you want to take this programme as a micro-credential, the following terms apply:
A candidate’s eligibility for each micro-credential will be determined by a combination of their academic qualifications and/or relevant professional experience.
A primary degree from a recognised third level institution (NFQ level 8), with a minimum classification of Second Class Honours, will typically be required with five years relevant work experience, at least 3 of which must be at managerial level, however, prior workplace learning will be recognised where applicants do not meet the academic requirement.
This experience may come from a general business or organisational background, or experience working at a management level or in the area specifically related to the micro-credential. The candidate may be interviewed by the Programme Director. The IMI Office of the Registrar will oversee all applications, and the final decision on any application shall remain with the IMI Registrar.
All applicants whose first language is not English will be required to show evidence of the successful completion of an IELTS or TOEFL test or equivalent as specified within the application form. The English language requirement when using IELTS is a score of 6.5 with a minimum of 6.0 in each individual section or equivalent.

Once you have completed the programme you will receive an e-certificate specifying the learning hours undertaken. Many industry bodies have different criteria for accepted courses, eligible CPD hours and required documentation. Please check the criteria and, if appropriate, submit the e-certificate as evidence of your participation. Please keep the e-certificate secure, as you may need it for verification purposes at a later date.

Read our campus information page for details.