AI for Marketing

  • Duration: 1 Day
  • Location: IMI Campus, Dublin
  • Investment: €1095
  • Open

Course Overview

AI is transforming the way businesses connect with customers, optimise campaigns, and drive results. This one-day programme gives marketing professionals the knowledge and hands-on experience to integrate AI into their strategy. From predictive analytics and automated content creation to AI-driven advertising and customer insights, you will explore the practical applications that can enhance efficiency and boost performance.

Through interactive sessions, real-world case studies, and live demonstrations, you will learn how to use AI tools to refine ad copy, build smarter marketing funnels, and anticipate customer needs. The programme also covers ethical considerations, data privacy, and the future of AI in marketing. Whether you are looking to save time, increase ROI, or gain a competitive edge, this course will equip you with the skills to harness AI’s full potential.

Just for your team

Every programme in our full suite of short programmes can be delivered exclusively to your staff. If you have 10 or more participants for a specific programme, we can partner with you to deliver it on our campus or at a location of your choice.

Talk to us about your requirements today

Programme Highlights

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Optimise Marketing with AI
Learn how to leverage AI for predictive analytics, personalised campaigns, and automated content creation
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Enhance Customer Insights
Use AI-powered tools to analyse data, anticipate customer needs, and refine marketing strategies
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Increase Productivity
Discover AI tools that automate time-consuming tasks, streamline workflows, and maximise impact
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Strategic Action Plan
Develop a plan to implement AI solutions into your marketing efforts with confidence

Programme Faculty

Kieran Gilmurray is an executive coach, facilitator, and programme designer specialising in the practical application of AI in leadership and coaching contexts. He works with leaders and professionals to integrate artificial intelligence in a way that enhances human judgment, ethical decision-making, and real-world impact. Known for his clear, grounded style, Kieran bridges cutting-edge AI capability with deep coaching expertise, helping participants use AI confidently, responsibly, and effectively in their professional practice.

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