CPD 1 2016: Value Proposition Design

CPD 1 2016: Value Proposition Design

IMI CPD For Managers

Our first workshop in our 2016 series of CPD Workshops for Managers kicks of on Thursday March 10th, with a session on Value Proposition Design led by Jeremy Hayes  of University College Cork.

The value proposition design workshop will introduce a number of innovation techniques around the value proposition design canvas – a tool that is used to find product market fit between your products/services and your customer needs.  The  value proposition design canvas takes a ‘jobs-to-be-done’ focus and concentrates on relieving customer pain-points and creating potential ‘wins’ for them.

Good value proposition design is a crucial aspect of the business model innovation process.

The workshop will be highly interactive and will include exercises for the participants using the canvas itself, ‘ad-libs’ cards to help you generate compelling value propositions, and the test and learning cards that will help you get useful feedback from your customers (or potential customers).

 

Date: 10th March 2016

Time: Registration 8.00am – 8.30am | Workshop 8.30am – 10.00am

Venue: IMI Conference Centre, Sandyford, Dublin 16

Fees: See separate tab.

Registration: Please register here. 

 

About IMI CPD

Aimed at mid to senior level managers, our quarterly CPD Workshops and Management Digests are designed to ensure you and your team are constantly refreshing and enhancing your management and leadership knowhow. Facilitated by IMI Faculty, our CPD Workshops focus on live Best Practice Management themes. A companion quarterly digest from the IMI Knowledge Centre, highlights the latest management thinking on the theme of the day in an accessible format and ensures you are always up to date with new ideas.

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The value proposition design workshop will introduce a number of innovation techniques around the value proposition design canvas – a tool that is used to find product market fit between your products/services and your customer needs.  The  value proposition design canvas takes a ‘jobs-to-be-done’ focus and concentrates on relieving customer pain-points and creating potential ‘wins’ for them.

Good value proposition design is a crucial aspect of the business model innovation process.

The workshop will be highly interactive and will include exercises for the participants using the canvas itself, ‘ad-libs’ cards to help you generate compelling value propositions, and the test and learning cards that will help you get useful feedback from your customers (or potential customers).

Professor Jeremy Hayes_UCC Prof_B_20150122_NM

Jeremy Hayes has worked as a lecturer and researcher in the Department of Accounting, Finance and Information Systems in UCC since 2001. His research interests are in the area of Business Models and Innovation Management and some are published in leading international journals and conferences, including Information Systems Research (ISR) and Journal of Strategic Information Systems (JSIS).

He has worked on business model innovation for research projects such as the FP6 CALIBRE project (Co-ordination Action for LIBRE software engineering for open development platforms for software and services) and the IRCHSS O3C Project (Open Code, Open Content and Open Commerce).

Through training, workshops and consultancy projects, he has worked with client firms to help them to innovate their business models. Organisations he has worked with include; the Vietnam Chamber of Commerce International, Eazysafe and the Bank of Ireland Business Accelerator Programme.

 

 

 

Fee:

IMI Corporate & Personal Members – Complimentary

IMI Alumni – €25.00

Non-members – €125.00

 

Registration:

Please register here. 

Please note that registration will close at 5pm on Monday March 07th.

Location
IMI Conference Centre,
Sandyford Road,
Dublin 16