In Brief

Programme Date Programme Date:
19 March 2024
IMI Campus
Facilitated Workshops: Facilitated Workshops:
4 days
Seniority: Seniority:
Mid Career
Fee: Fee:
Micro-credential assessment fee: Micro-credential assessment fee:
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Digital Innovation

Why choose this programme?

The Digital Innovation programme will unlock your organisation’s potential for the future. This transformative programme goes beyond traditional design thinking, and delves into the core principles of digital transformation and how to navigate complexity, chaos, and innovation.

This programme is for you if…

You’re driven to innovate and lead digital transformation in your organisation, and understand changing customer behaviour.

Programme Dates

Programme Dates

19 & 20 March 2024
16 & 17 April 2024

You can look forward to:

Interactive classes

You will be introduced to core concepts, techniques and practical tools in interactive classroom sessions.

Guest seminars from visiting experts.

These sessions will give you the opportunity to analyse and discuss contemporary digital innovation issues with seasoned business experts.

A toolkit for delivering change

You will develop a practical digital innovation toolkit for immediate use in your workplace.

Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

The programme explores key themes centered around digital transformation, innovation, and customer-centricity. Participants will gain insights into building the capacity to innovate in a complex and chaotic digital world, putting the customer at the heart of desig, and understanding the role of humans in creating digital solutions. Additionally, the programme delves into branding, marketing, customer communications, and the importance of considering regulations and sustainability as drivers of digital innovation.

Key takeaways

Agile Decision-Making

Develop the ability to make agile decisions in the dynamic digital landscape, and learn strategies to effectively navigate complexity, embrace uncertainty, and respond swiftly to changing market conditions.

Stakeholder Engagement and Alignment

Gain the skills to manage stakeholders and get buy-in for digital innovation initiatives. Learn how to effectively communicate the value of digital transformation, align stakeholders' perspectives, and create a shared vision for driving organisational change.

Holistic approach

You will gain holistic approach to digital transformation by exploring diverse topics such as branding, marketing, customer communication, governance, ESG, and sustainability.

Micro-Credential Pathway

Digital Innovation is available as a micro-credential, a bite-sized and accredited programme that is the first step towards progressing to a Professional Diploma in Digital Leadership, awarded by UCC. When you embark on the micro-credential journey, you take control of your own development as you update your knowledge in a flexible and customisable way. The fee for micro-accreditation is €165.

Micro-Credential Pathway