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Marketing Strategy for a Digital World

Course Overview

Leverage emerging digital technologies to achieve strategic goals.

Marketing is rapidly changing with the evolution of new technologies like AI. To ensure that your organisation benefits and thrives, you need to embrace digital disruption and use it to your advantage.

This interactive programme enables you to assess and evaluate new tools and techniques to unlock the strategic value they can bring to your organisation.

This programme is also available as a micro-credential option, please see FAQ section for further details.

Programme Details

Programme Start Date
29 April 2024
IMI Campus Dublin
3 days (consecutive) plus pre-work session
Mid Career
Programme fee
Micro-credential assessment fee
(contact our programme advisors)
Marketing Strategy for a Digital World
Total €2,285
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Informed Strategy
Learn to leverage the power of marketing to understand and target audiences, and add value and competitive advantage to your organisation.
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Agile Marketing
Examine the changing role of marketing and learn how your organisation can embrace the shift to digital to meet strategic goals.
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Understand how to use online and offline techniques to increase customer satisfaction, and re-assess how your organisation can add value for customers.
Become an agile marketing leader
Frequently Asked Questions
Why should I choose IMI?
What are the programme dates?
What are the key themes for this programme?
Who is this programme for?
What is a micro-credential?
What are the academic requirements to undertake a micro-credential?
CPD Hours and Certification?
How do I find out more about the IMI campus?
Ready to start?