In Brief

Programme Date Programme Date:
29 April 2024
IMI Campus
Facilitated Workshops: Facilitated Workshops:
3 days + pre work session
Seniority: Seniority:
Mid Career
Fee: Fee:
Micro-credential assessment fee: Micro-credential assessment fee:
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Marketing Strategy for a Digital World

Why choose this programme?

Marketing is rapidly changing as new technologies, such as generative AI enter the market. Digital disruption means you need to reassess how you can add value.

This interactive programme helps you assess tools and techniques to truly focus on the strategic value you can bring to your organisation.

Whether you’re a marketer looking to hone your skills, or your role lies within marketing-adjacent disciplines like sales, product management or brand management, now is the time to assess where you are and where you need to be to add value to your customers.

This programme is for you if…

You need to gain an understanding of marketing with a digital focus, and use marketing as a strategic tool to strengthen your organisation.

Programme Dates

29th & 30th April & May 1st 2024


You can look forward to:

Interactive classes

You will be introduced to core concepts, techniques and practical tools in interactive classroom sessions.

Guest seminars from visiting experts.

These sessions will give you the opportunity to analyse and discuss contemporary digital innovation issues with seasoned business experts.

Strategy toolkit 

You will develop a practical marketing strategy toolkit for immediate use in your workplace.

Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Marketing Strategy for a Digital World will equip you with the capacity to understand, analyse and apply the concepts and practice of contemporary marketing in an organisational context. The programme covers the increasing importance of intangible assets such as brand and customer relationships, customer insights and value proposition design, customer segmentation, targeting and position techniques, and how to create relevant market offerings.

Key takeaways


Learn to leverage the power of marketing to understand and target audiences, and add value and competitive advantage to your organisation.

Agile Marketing

Discover the changing role of marketing and how your organisation can embrace the shift to digital, in order to reach strategic goals.


Understand how to use online and offline techniques to increase customer satisfaction, and re-assess how your organisation can add value for customers.

Micro-Credential Pathway

Marketing Strategy for a Digital World is available as a micro-credential, a bite-sized and accredited programme that is the first step towards progressing to a Professional Diploma in Management, awarded by UCC. When you embark on the micro-credential journey, you take control of your own development as you update your knowledge in a flexible and customisable way. The fee for micro-accreditation is €165.

Micro-Credential Pathway