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CPD 1 2016: Value Proposition Design

IMI CPD For Managers
Our first workshop in our 2016 series of CPD Workshops for Managers kicks of on Thursday March 10th, with a session on Value Proposition Design led by Jeremy Hayes  of University College Cork.
The value proposition design workshop will introduce a number of innovation techniques around the value proposition design canvas – a tool that is used to find product market fit between your products/services and your customer needs.  The  value proposition design canvas takes a ‘jobs-to-be-done’ focus and concentrates on relieving customer pain-points and creating potential ‘wins’ for them.
Good value proposition design is a crucial aspect of the business model innovation process.
The workshop will be highly interactive and will include exercises for the participants using the canvas itself, ‘ad-libs’ cards to help you generate compelling value propositions, and the test and learning cards that will help you get useful feedback from your customers (or potential customers).
Date: 10th March 2016
Time: Registration 8.00am – 8.30am | Workshop 8.30am – 10.00am
Venue: IMI Conference Centre, Sandyford, Dublin 16
Fees: See separate tab.
Registration: Please register here. 


Aimed at mid to senior level managers, our quarterly CPD Workshops and Management Digests are designed to ensure you and your team are constantly refreshing and enhancing your management and leadership knowhow. Facilitated by IMI Faculty, our CPD Workshops focus on live Best Practice Management themes. A companion quarterly digest from the IMI Knowledge Centre, highlights the latest management thinking on the theme of the day in an accessible format and ensures you are always up to date with new ideas.

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