Mini MBA

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For senior and middle managers with little formal exposure to strategy, leadership, finance, marketing and strategy HR.

Learning Objectives

The Mini MBA is an intensive 5 day programme designed to give participants maximum impact from a limited time away from work. The format and design creates a supportive environment where participants learn from content experts, practical application of case studies and from each other.

The content and process is designed specifically for an experienced executive audience. Participants can expect lectures, case studies, class discussions and group work, all appropriately used to ensure that the week is as enjoyable as it is useful. The programme team comprises experienced business executives with specialist subject expertise. Participants will find their inputs informative and challenging with a clear practical orientation.

  • Duration: 5 days
  • Location: IMI Campus
  • Next Programme: 01.12.2015
Fee (Corporate Member) Fee (Non Member)
€2,550 €3,150

Email us today at

Next programme dates:

01, 02, 03, 04 & 05 December 2014

The programme enables you to:

  • Build upon your key management skills and experiences
  • Develop a broad framework of knowledge for making informed business decisions on issues affecting your organisation
  • Network with like minded peers
  • Apply new knowledge & skills through a new strategic initiative in your organisation


Programme Director – Alistair Tosh, IMI Senior Specialist

Contributors include:

  • Fabio Grassi, IMI Specialist
  • Siobhan McAleer, IMI Senor Specialist
  • Brian McIvor, IMI Associate Faculty
  • Thomas Stone, IMI Associate Faculty
  • Jonathan Westrup, IMI Senior Specialist

The programme covers four key themes:

  • What is Strategy?
  • SWOT Analysis
  • The Four Layers of Culture
  • You as a Leader
  • Leading Change
  • Leading Teams
  • Financial Analysis
  • Financial Accounting
  • Shareholder Value
  • What is Marketing?
  • Marketing and Performance
  • Marketing’s Role in the Organisation
  • What is Operations?
  • Business Processes

Email us today at

Next programme dates:

01, 02, 03, 04 & 05 December 2014

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