Mini MBA

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For senior and middle managers with little formal exposure to strategy, leadership, finance, marketing and strategy HR.

Learning Objectives

The Mini MBA is an intensive 5 day programme designed to give participants maximum impact from a limited time away from work. The format and design creates a supportive environment where participants learn from content experts, practical application of case studies and from each other.

The content and process is designed specifically for an experienced executive audience. Participants can expect lectures, case studies, class discussions and group work, all appropriately used to ensure that the week is as enjoyable as it is useful. The programme team comprises experienced business executives with specialist subject expertise. Participants will find their inputs informative and challenging with a clear practical orientation.

  • Duration: 5 days
  • Location: IMI Campus
  • Next Programme: 29.06.2015
Fee (Corporate Member) Fee (Non Member)
€2,795 €3,395

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Next programme dates 2015:

29 June 2015 – 03 July 2015

19 October 2015 – 23 October 2015

07 December 2015 – 11 December 2015

The programme enables you to:

  • Build upon your key management skills and experiences
  • Develop a broad framework of knowledge for making informed business decisions on issues affecting your organisation
  • Network with like minded peers
  • Apply new knowledge & skills through a new strategic initiative in your organisation


Contributors include*:

  • Cathy Winston, IMI Associate Faculty
  • Cormac Lucey, IMI Associate Faculty
  • Fergus Barry, IMI Associate Faculty
  • Andrew McLaughlin,IMI Specialist
  • Jonathan Westrup, IMI Senior Specialist

*subject to scheduling availability

The programme covers five key themes:

  • What is Strategy?
  • SWOT Analysis
  • The Four Layers of Culture
  • You as a Leader
  • Leading Change
  • Leading Teams
  • Financial Analysis
  • Financial Accounting
  • Shareholder Value
  • What is Marketing?
  • Marketing and Performance
  • Marketing’s Role in the Organisation
Human Resources
  • What is HR?
  • Human Resources Role within the Organisation

Email us today at


Next programme dates:

29 June 2015 – 03 July 2015

19 October 2015 – 23 October 2015

07 December 2015 – 11 December 2015

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