Learning Hub

CPD 1: Blogging for Business Value – April 16th 2014

The post is now BOOKED OUT and registration has closed.

This year’s series of CPD Workshops for Managers kicks off on Wednesday April 16th, 2014 with a session on Blogging for Business Value led by IMI’s Fabio Grassi and Eva Maguire.

While most of us may be reading blogs on a regular basis, many of us have yet to dip our toe in the water and actually write one. But increasingly businesses and individuals are recognising that blogging is a great way to increase your online visibility, drive traffic to your website and engage with your customers – to name but a few of the benefits!

This workshop will give you the tools you need to write your next (or first) blog post and to use blogging and other social media to grow your network and profile.

The session will cover:

  • The key formula for a successful blog post
  • Developing an online professional voice that is comfortable for you
  • Finding a great theme and turning that theme into a blog post

Every attendee should leave with a first stage concept for a blog post of their own.

Date: 16th April 2014

Time: Registration from 8.00am | Workshop 8.30 – 10.00am

Venue: IMI Conference Centre, Sandyford, Dublin 16

Fee: IMI Corporate & Personal Members – Complimentary
IMI Alumni – €25 (payable in advance by credit card)

Registration:  Please use the post Registration form above to register for this post.

Please note that registration will close at 5pm on Thursday April 10th.



Aimed at mid to senior level managers, our quarterly CPD Workshops and Management Digests are designed to ensure you and your team are constantly refreshing and enhancing your management and leadership knowhow. Facilitated by IMI Faculty, our CPD Workshops focus on live Best Practice Management themes. A companion quarterly digest from the IMI Knowledge Centre, highlights the latest management thinking on the theme of the day in an accessible format and ensures you are always up to date with new ideas.