Learning Hub

Creativity Masterclass with Edward de Bono

IMI is delighted to announce that we have entered in to a partnership to be the official accredited centre for The Edward de Bono Foundation training programmes in Ireland. To mark this occasion, we are proud to welcome Edward de Bono to the IMI on Wednesday, May 2nd to lead a half-day Creativity Masterclass.

Date: Wednesday, 2nd May

Time: 8:30am – Registration

Venue: IMI Conference Centre, Sandyford

Fee: IMI Members / Alumni – Complimentary but registration in advance is required

Non-members – €195

This event is now oversubscribed.


Lateral Thinking

Edward de Bono coined the term ‘lateral thinking’ and has developed a number of thinking methods, including the Six Thinking Hats. His work has been influential the world over in a range of different contexts from corporate organisations to government agencies through to sports teams and education.

De Bono’s thinking techniques are designed to enable individuals and groups to overcome the limitations of purely linear thinking processes. He stresses the importance of disrupting this dominant thinking pattern to enable more creative and effective problem solving. He sees lateral thinking as a learnable skill and is a proponent of teaching thinking as a distinct subject in schools.

In organisations, de Bono’s methods are used to great effect to develop co-operative and collaborative thinking in teams to improve problem solving and decision-making and ultimately deliver better outcomes and higher productivity.

This Masterclass, which will be led by Edward de Bono and facilitated by IMI Faculty, will be highly interactive and designed to enable participants maximise the power and capability of their own thinking and that of their teams.