To coincide with Innovation Dublin 2011 IMI hosted Ash Maurya on Thursday Nov 10th free of charge for an audience of 50 IMI Corporate and Alumni Network Members. Maurya recently founded USERCycle.com and is the author of “Running Lean”, which includes practical instructions on Customer Development and Lean Techniques.
Building & Launching Successfully
Maurya discussed his insights into how product developers in established companies as well as start-ups can work to ensure they build the right products and launch them successfully. He shared an overview of the Running Lean process, why new product ideas fail and why many start-ups don’t get of the ground. He explained how Running Lean provides a better process and how to put it into action with practical examples. Built on his analysis of Lean Start-Up, Customer Development and Bootstrapping techniques Maurya gave an overview on how the process vets new product ideas, builds and tests a business model and how to find early customers and gauge what they want.
About the SpeakerAsh Maurya challenges the notion that start-ups or product developers should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your "Plan A" until you achieve a plan that works. Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He applies customer development and lean start-up techniques to his products, which he frequently writes about on his blog.
To view the slides from Ash's presentation click here.
If you have an interest in Business Innovation the IMI run a number of courses on the topic including our Diploma in Strategy & Innovation.
[post_title] => Ash Maurya - Innovation Specialist and Author - addresses IMI Corporate & Alumni Members
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => ash-maurya-innovation-specialist-and-author-addresses-imi-corporate-members-6
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-08 11:27:34
[post_modified_gmt] => 2019-11-08 11:27:34
[post_content_filtered] =>
[post_parent] => 0
[guid] => /news-and-events/?p=501
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[2] => WP_Post Object
(
[ID] => 4738
[post_author] => 3
[post_date] => 2012-02-03 17:54:14
[post_date_gmt] => 2012-02-03 17:54:14
[post_content] => Dr Tom McCarthy has announced that he will step down as Chief Executive of the Irish Management Institute in April, almost eight years after taking up the post.
Commenting on his time at IMI, Dr McCarthy said “I originally signed up for four and a half years but the stimulation of working with businesses and practising managers was fantastic and retained my enthusiasm for much longer than I had anticipated. The recent graduation of the first class from the UCC-IMI Alliance makes this an opportune time for me to move on”.
In thanking Dr McCarthy for his service as CEO, IMI Chairman, Dr Philip Nolan, highlighted three of the significant achievements of IMI during Dr McCarthy’s tenure: the development of the Master of Business programme, the achievement of a global ranking for the Institute in the Financial Times Executive Education rankings, and the conclusion of the UCC-IMI Strategic Alliance.
“IMI is now one of only seven institutions in Britain and Ireland – and the only one in Ireland – to make it into the top 65 global schools ranked for Executive Education by the Financial Times.This achievement, repeated three years in a row, is testament to Tom’s vision and foresight” Dr Nolan noted.
[post_title] => CEO Announces Decision to Step Down
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => ceo-announces-decision-to-step-down-6
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-08 11:25:09
[post_modified_gmt] => 2019-11-08 11:25:09
[post_content_filtered] =>
[post_parent] => 0
[guid] => /news-and-events/?p=740
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[3] => WP_Post Object
(
[ID] => 9396
[post_author] => 146
[post_date] => 2015-03-16 14:25:49
[post_date_gmt] => 2015-03-16 14:25:49
[post_content] =>
[post_title] => CPD 1 2015: Working with Mindfulness Follow Up
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] => 1234
[post_name] => cpd-1-2015-working-mindfulness
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-29 10:37:51
[post_modified_gmt] => 2019-11-29 10:37:51
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.imi.ie/?post_type=post&p=9396
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[4] => WP_Post Object
(
[ID] => 24599
[post_author] => 146
[post_date] => 2018-12-07 15:18:31
[post_date_gmt] => 2018-12-07 15:18:31
[post_content] =>
[post_title] => Final Graduation of the Year at IMI
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => final-graduation-year-imi
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-25 13:18:46
[post_modified_gmt] => 2019-11-25 13:18:46
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.imi.ie/?post_type=post&p=24599
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[5] => WP_Post Object
(
[ID] => 15575
[post_author] => 146
[post_date] => 2016-07-22 11:19:00
[post_date_gmt] => 2016-07-22 10:19:00
[post_content] =>
[post_title] => IMI announce New Ireland Assurance as National Management Conference 2016 sponsor
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => imi-announce-new-ireland-assurance-national-management-conference-2016-sponsor-2
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-25 15:12:55
[post_modified_gmt] => 2019-11-25 15:12:55
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.imi.ie/?post_type=post&p=15575
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[6] => WP_Post Object
(
[ID] => 7148
[post_author] => 146
[post_date] => 2014-05-14 17:36:49
[post_date_gmt] => 2014-05-14 16:36:49
[post_content] =>
[post_title] => Early Bird Discount for Autumn 2014 Programmes
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => early-bird-discount-autumn-2014-programmes
[to_ping] =>
[pinged] =>
[post_modified] => 2019-12-02 10:45:44
[post_modified_gmt] => 2019-12-02 10:45:44
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.imi.ie/?post_type=post&p=7148
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
)
Nick Walsh
15th Sep 2014
Related Articles
30% Club Sponsorship offered by IMI
Ash Maurya - Innovation Specialist and Author - addresses IMI Corporate & Alumni Members
CEO Announces Decision to Step Down
CPD 1 2015: Working with Mindfulness Follow Up
Final Graduation of the Year at IMI
IMI announce New Ireland Assurance as National Management Conference 2016 sponsor
Early Bird Discount for Autumn 2014 Programmes
eircom Business Solutions offering THREE scholarships on IMI Diploma in Marketing & Digtial Strategy
eircom Business Solutions and IMI are offering THREE full scholarships on the IMI Diploma in Marketing & Digtial Strategy.
eircom Business Solutions is funding three scholarships for small and medium businesses for the IMI’s Diploma in Marketing and Digital Strategy. This is part of eircom’s focus on enabling SME’s to enhance their online capabilities.
This is to celebrate eircom Business Solutions sponsorship of the IMI National Management Conference taking place on Thursday 9 October 2014.
The programme starts on 25th November 2014. For more details and to apply for a scholarship, click here.
Closing date for Scholarship applications is 28 September 2014.
