To coincide with Innovation Dublin 2011 IMI hosted Ash Maurya on Thursday Nov 10th free of charge for an audience of 50 IMI Corporate and Alumni Network Members. Maurya recently founded USERCycle.com and is the author of “Running Lean”, which includes practical instructions on Customer Development and Lean Techniques.
Building & Launching Successfully
Maurya discussed his insights into how product developers in established companies as well as start-ups can work to ensure they build the right products and launch them successfully. He shared an overview of the Running Lean process, why new product ideas fail and why many start-ups don’t get of the ground. He explained how Running Lean provides a better process and how to put it into action with practical examples. Built on his analysis of Lean Start-Up, Customer Development and Bootstrapping techniques Maurya gave an overview on how the process vets new product ideas, builds and tests a business model and how to find early customers and gauge what they want.
About the SpeakerAsh Maurya challenges the notion that start-ups or product developers should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your "Plan A" until you achieve a plan that works. Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He applies customer development and lean start-up techniques to his products, which he frequently writes about on his blog.
To view the slides from Ash's presentation click here.
If you have an interest in Business Innovation the IMI run a number of courses on the topic including our Diploma in Strategy & Innovation.
[post_title] => Ash Maurya - Innovation Specialist and Author - addresses IMI Corporate & Alumni Members
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => ash-maurya-innovation-specialist-and-author-addresses-imi-corporate-members-6
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-08 11:27:34
[post_modified_gmt] => 2019-11-08 11:27:34
[post_content_filtered] =>
[post_parent] => 0
[guid] => /news-and-events/?p=501
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
[4] => WP_Post Object
(
[ID] => 13852
[post_author] => 146
[post_date] => 2016-02-08 16:24:14
[post_date_gmt] => 2016-02-08 16:24:14
[post_content] =>
[post_title] => 3 Weeks To Go - 2016 Deloitte Best Managed Companies!
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => just-five-weeks-2016-best-managed-companies
[to_ping] =>
[pinged] =>
[post_modified] => 2019-11-25 15:37:02
[post_modified_gmt] => 2019-11-25 15:37:02
[post_content_filtered] =>
[post_parent] => 0
[guid] => https://www.imi.ie/?post_type=post&p=13852
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
)
Ana Kealy
22nd Jul 2016
Related Articles
Another successful IMI National Management Conference
30% Club Sponsorship offered by IMI
Early Bird Discount for Autumn 2014 Programmes
Ash Maurya - Innovation Specialist and Author - addresses IMI Corporate & Alumni Members
3 Weeks To Go - 2016 Deloitte Best Managed Companies!
IMI announce New Ireland Assurance as National Management Conference 2016 sponsor
Pictured (l-r) were Denis Kelleher, Director, New Ireland Assurance and Simon Boucher, CEO of the Irish Management Institute (IMI), at the announcement of New Ireland Assurance as the exclusive sponsor of the IMI National Management Conference 2016, taking place on September 29th at the IMI campus in Sandyford, Dublin. The conference theme, “Managing Disruption, Seizing Opportunity”, will provide over 250 of Ireland’s C-Suite audience with the latest insights from local and global thinkers and leaders who have driven business success in disruptive environments.
Simon Boucher, CEO of the IMI commented, “We are delighted to announce New Ireland Assurance as official sponsor of the IMI National Management Conference 2016. The IMI remains the leader in business management and executive education in Ireland. This year’s conference will ensure Irish business leaders can equip themselves with the necessary tools and insights to manage disruptive environments, and identify and seize all opportunities to succeed.” Denis Kelleher, Director of New Ireland Assurance added, “New Ireland’s 98-year history is testament to the ability of our business to adapt and evolve in an ever-changing, disruptive market and we feel that this conference is an excellent fit for both parties. The IMI is a renowned provider of executive education and its well established National Management Conference provides a fantastic platform business in Ireland.” Additional conference details and speakers will be announced in the coming weeks.
