Senior leaders in these multi-national organisations recognise this problem and are looking to become faster and more agile to keep at the forefront of change. The issue they face is that, naturally, their systems and processes are not like that of a start-up, so they need to find an alternative way to innovate.

‘Is this possible? Can big companies innovate their way out of this complexity?’ asked Nathan Furr, IMI National Management Conference speaker. ‘I want to reassure you and say ‘yes, you can’ – but the question then is ‘how’?’

Move Fast and Wear Things

To illustrate how innovation happens differently in start-ups vs big companies, Nathan told the story of Rent the Runway, a dress renting service set-up by one of his former students, Jen Hyman.

After hearing her sister complain about having to buy another dress for a wedding, Jen Hyman wondered if women would rent designer dresses rather than buying them. There were multiple avenues she could go down, but….
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