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Gareth Jones

Gareth Jones

28th Apr 2017

Gareth Jones is an IMI associate on the Senior Executive Programme.

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The Neglected Art of Observation

We recently listened to a remarkable BBC Radio 4 programme “The Life Scientific” which concerned the work of Frans De Waal, a famous Dutch primatologist and ethologist, though he now resides in Atlanta as a Professor at Emory University.  The programme made a huge impression. His research which focusses on the behaviour of non-human primates like chimpanzees, bonobos and capuchin monkeys made us reconsider some of our fundamental assumptions about what distinguishes human beings from their very near genetic neighbours – the other higher primates. Our view had been that language, consciousness and morality were solely the property of human beings and that this represented a giant gulf from any other species. Quite simply De Waal shows that this view is wrong.  His research demonstrates that other higher primates have the capacity for empathy, co-operation and conflict resolution. He even shows that they have a conception of social justice.

The art of observation (Photo source)

After days of letting these revolutionary thoughts sink in, another question started to animate us. How did he find these things out? Or to put this in philosophical terms what’s the relationship between his epistemology (his definition of knowledge) and his methodology (how you can acquire more knowledge). Our conclusion is that De Waals work over the last 30 years has rested heavily on the power of observation. In his early career, his office even overlooked the chimpanzee enclosure. We have argued with executives for some time that they spend too little time on observation. On watching people work, how they cooperate, how they handle conflict, if and when they innovate, how they treat customers, how they interact with suppliers and their response to authority and the rule structure of the organisation. Instead of engaging in this executives allow themselves to be detained in long meetings with other executives or find themselves pouring over detailed numerical accounts of how their organisation is performing. They don’t make sufficient time to just watch. Without this, they never develop what we have called elsewhere the meta-skill of leadership – situation sensing (without it, you cannot develop the other leadership skills). To use an English idiom, it’s the ability to “smell the gravy”.

Why don’t executives find time to observe? Let’s consider the options. Some feel like it doesn’t constitute real work. Some aren’t quite sure what they are looking for. Some are over-reliant on what they think of as “hard” data.

There is yet another worrying trend. This failure to find time for observation is often worst of all in the Human Resources department. Recent developments in HR metrics, more complex analytical techniques and perhaps an attempt to look a little more like the finance department, have led many HR professionals to think that you can do great HR sitting in front of your PC. They couldn’t be more wrong. HR professionals, perhaps more than any other, need to find time to hang around in their organisations. They should be visiting work places – watching and listening very attentively. Thelonious Monk the legendary jazz musician, once remarked “what you don’t play can be more important than what you do”.  That’s a skill HR needs – what people are not saying can be as important as what they say. Really smart HR functions like Bosch use clever techniques to make sure they get to know what’s really going on. They use reverse mentoring to make sure that their young talent is heard and listened to. L’Oreal have enlisted the power of social media to stay in touch with their employees. Useful as those techniques are, they are no substitute for careful, insightful observation.

Can skilful observation be learnt? Try this little experiment. Next time you go to an art gallery, spend 30 minutes looking at three paintings without using the audio guide.  Now, look at the same paintings again wearing the headphones. Here is our prediction – you will see the paintings differently and probably better. In other words, the audio commentary is helping you to see. Some years ago, we were asked to do some consulting to a major supermarket chain. The company insisted that before we started the work, we visit six stores for a day in the company of employees. What a great investment of time. We learnt what to look for in supermarkets. More recently, we’ve come to know some detectives in The Metropolitan Police – guess what their observation skills are like? Absolutely first class because they have spent many years observing human behaviour and often noting it. We often advise executives when they take up a new project or move jobs, to keep a diary of their observations. The very act of making notes sharpens your situation sensing capability.

So if you want to become the equivalent of Frans De Waal in your organisation make time for careful observation.

Gareth Jones is an IMI associate on the Senior Executive Programme. Gareth is an expert on organisational design, culture, leadership and change and is currently a visiting professor at the IE Business School, Madrid, and a Fellow of the Centre for Management Development at London Business School. Gareth has published several books co-authored with Rob Goffee, including “The Character of a Corporation” and “Why Should Anyone Be Led by You?”


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