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Ash Maurya – Innovation Specialist and Author – addresses IMI Corporate & Alumni Members

To coincide with Innovation Dublin 2011 IMI hosted Ash Maurya on Thursday Nov 10th free of charge for an audience of 50 IMI Corporate and Alumni Network Members. Maurya recently founded USERCycle.com and is the author of “Running Lean”, which includes practical instructions on Customer Development and Lean Techniques.

Building & Launching Successfully
Maurya discussed his insights into how product developers in established companies as well as start-ups can work to ensure they build the right products and launch them successfully. He shared an overview of the Running Lean process, why new product ideas fail and why many start-ups don’t get of the ground. He explained how Running Lean provides a better process and how to put it into action with practical examples. Built on his analysis of Lean Start-Up, Customer Development and Bootstrapping techniques Maurya gave an overview on how the process vets new product ideas, builds and tests a business model and how to find early customers and gauge what they want.

About the Speaker
Ash Maurya HeadshotAsh Maurya challenges the notion that start-ups or product developers should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works. Since bootstrapping his last company seven years ago, he has launched four products and one peer-to-web application framework. He applies customer development and lean start-up techniques to his products, which he frequently writes about on his blog.

To view the slides from Ash’s presentation click here.

If you have an interest in Business Innovation the IMI run a number of courses on the topic including our Diploma in Strategy & Innovation.