Why choose this programme?

The Professional Diploma in Digital Marketing Strategy is designed to get you up to speed with the latest developments in the fast-paced world of marketing.

Get equipped with the information and insights, the tools and techniques, and the energy and motivation to be one step ahead of your customers and competitors.

This programme is for you if…

You want to equip yourself with the
latest developments in the rapidly changing world of marketing.

In Brief

Next start date - Dublin: Next start date - Dublin:
Autumn 2022
Location: Location:
IMI Campus and Online
Duration: Duration:
6 months
Facilitated Workshops: Facilitated Workshops:
Seniority: Seniority:
Early to Mid Career
Non-member fee: Non-member fee:
Member fee: Member fee:
SME fee: SME fee:
Facilitated Workshops | Dublin

Autumn 2022

You can look forward to:

Personal development opportunities

As well as focusing on developing your expertise as a marketing professional, the programme will also address your role as a leader in the organisation.

Industry guest speakers

These sessions will give you the opportunity to analyse and discuss contemporary marketing issues with experts.

Return on investment for your organisation

As part of your assessment, you will be asked to create a Strategic Marketing plan for your business.

Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Marketing strategy in a digital world
  • Explore the role of marketing and digital marketing strategy as a process that unlocks opportunity through differentiation.
  • Learn how to deliver a marketing and a digital marketing strategy through a concrete plan.
Understanding and targeting customers
  • Gain insights on your consumer’s behaviour
    and buying processes.
  • Identify the segments in your market space,
    selecting those with the best fit, progressing
    to positioning and branding the products and
Marketing Mix
  • Examine elements of the marketing mix, product management and development, marketing channels and distribution, and the role of pricing.
Integrated marketing communications
  • Develop traditional and digital marketing communications tools, including direct communications techniques, inbound marketing
    and social media.
Digital Marketing Strategy - Capstone module
  • Complete and implement a digital marketing strategy for your business, product, SBU or channel plan.
Strategic marketing plan

Complete a marketing plan for your business (or SBU, product or channel plan).

Key takeaways

Customer Insights

Gain insights on your organisation’s environment and your customer’s changing needs in order to develop an effective marketing and digital strategy for your business.

Increase Reach

Become more market driven with the insights, tools, techniques and the energy and motivation to be one step ahead of your competitors.

Strategic Plan

Complete and implement a digital marketing strategy for your business, product, SBU or channel plan.

What our graduates say

Jillian Mallon
The IMI Professional Diploma in Marketing and Digital Strategy opens up a whole new world. It enables you to build, design and sell a compelling value proposition which is targeted towards the right customers and the right markets.

It gives you the ability to create a marketing strategy that focuses on delivering value for both your customer and your company and provides you with the tools to drive sustainable growth.
Jillian Mallon
Senior Program Manager, VMware Global Services Strategy and Operations