In Brief

Programme Date Programme Date:
03 October 2022
Location:
IMI Campus and Online
Duration: Duration:
6 months
Facilitated Workshops: Facilitated Workshops:
6
Seniority: Seniority:
Early to Mid Career
Non-member fee: Non-member fee:
€9,990
Member fee: Member fee:
€8,390
SME fee: SME fee:
€9,190
Facilitated Workshops

This Autumn 2022, Facilitated Workshops will be a blended format. Some classes will be via the IMI Virtual Learning Environment (VLE) to your desktop, and some classes will be onsite at the IMI campus in Dublin.

Dates are as follows:

October 03, 04, 05 2022 – IMI Campus

November 01, 02, 03 2022 – Virtual

November 28, 29, 30 2022 – Virtual

January 23, 24, 25 2023 – Virtual

February 27, 28, March 01 2023– IMI Campus

April 10, 11, 12 2023– IMI Campus

Why choose this programme?

The Professional Diploma in Digital Marketing Strategy is designed to get you up to speed with the latest developments in the fast-paced world of marketing.

Get equipped with the information and insights, the tools and techniques, and the energy and motivation to be one step ahead of your customers and competitors.

This programme is for you if…

You want to equip yourself with the
latest developments in the rapidly changing world of marketing.

Programme Director

Eva has over 10 years of lecturing experience in the areas of digital marketing strategy and implementation. Eva is an active researcher and acts as a consultant, coach and trainer for organisations.
Eva Perez
Eva has over 10 years of lecturing experience in the areas of digital marketing strategy and implementation. Eva is an active researcher and acts as a consultant, coach and trainer for organisations.

You can look forward to:

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Personal development opportunities

As well as focusing on developing your expertise as a marketing professional, the programme will also address your role as a leader in the organisation.

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Industry guest speakers

These sessions will give you the opportunity to analyse and discuss contemporary marketing issues with experts.

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Return on investment for your organisation

As part of your assessment, you will be asked to create a Strategic Marketing plan for your business.

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Networking with a diverse class group

You will work closely with your class colleagues in team activities and organised study groups and will leave the programme with a valuable network of business contacts.

Programmes themes

Marketing strategy in a digital world
  • Explore the role of marketing and digital marketing strategy as a process that unlocks opportunity through differentiation.
  • Learn how to deliver a marketing and a digital marketing strategy through a concrete plan.
Understanding and targeting customers
  • Gain insights on your consumer’s behaviour
    and buying processes.
  • Identify the segments in your market space,
    selecting those with the best fit, progressing
    to positioning and branding the products and
    services.
Marketing Mix
  • Examine elements of the marketing mix, product management and development, marketing channels and distribution, and the role of pricing.
Integrated marketing communications
  • Develop traditional and digital marketing communications tools, including direct communications techniques, inbound marketing
    and social media.
Digital Marketing Strategy - Capstone module
  • Complete and implement a digital marketing strategy for your business, product, SBU or channel plan.
Strategic marketing plan

Complete a marketing plan for your business (or SBU, product or channel plan).

Key takeaways

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Customer Insights

Gain insights on your organisation’s environment and your customer’s changing needs in order to develop an effective marketing and digital strategy for your business.

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Increase Reach

Become more market driven with the insights, tools, techniques and the energy and motivation to be one step ahead of your competitors.

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Strategic Plan

Complete and implement a digital marketing strategy for your business, product, SBU or channel plan.

What our graduates say

Jillian Mallon
The IMI Professional Diploma in Marketing and Digital Strategy opens up a whole new world. It enables you to build, design and sell a compelling value proposition which is targeted towards the right customers and the right markets.

It gives you the ability to create a marketing strategy that focuses on delivering value for both your customer and your company and provides you with the tools to drive sustainable growth.
Jillian Mallon
Senior Program Manager, VMware Global Services Strategy and Operations